In this episode of The Inspire Podcast, Bart speaks with Barry LaBov—CEO, founder, author, and former rock musician and producer—about his new book The Power of Differentiation. Barry explains why differentiation is critical for brands, businesses, and leaders, and how clarity around what makes you unique is essential in today’s crowded marketplace
He shares stories from his early days in the music industry and his unexpected transition into marketing, highlighting how great bands, great companies, and great leaders all know what makes them distinctively unique, and they double down on it. Barry also walks through his approach to finding and naming your differentiators, and why leaders must launch and celebrate them by engaging the people who bring them to life.
Whether you want your business to stand out or you’re looking to elevate your own leadership brand, Barry’s insights offer practical guidance for differentiating in an increasingly crowded marketplace.
Shote Notes:
00:22 Show intro
00:56 Introducing Barry
02:05 What is differentiation?
02:53 It's so important today to have authenticity
03:15 Harley Davidson's differentiation
03:58 Elon Musk
04:42 Bart talks about differentiating brands
04:59 Music and unique artists
06:07 Barry's early days in a band and as a producer
06:58 Wrote songs for famous performers
07:19 Band members were all doing something unique
07:47 From music to marketing
09:49 Someone asked him to take on a marketing role – and he declined!
10:18 We trust YOU
10:49 Writing a book
11:09 Why write the book on differentiation?
11:48 How the COVID great resignation changed his thinking
12:11 Hearts, minds and market share
12:46 How can people discover their unique proposition?
13:20 Talk to humans about the brand
14:21 Observing the biz to see what is unique
14:53 Example of a unique process in a business
15:50 Jam session with the client
16:07 Taking the differentiators and executing in marketing and business
16:21 The Launch
16:26 Launch to the most important people first
16:58 You're often too close to your own work to see the differentiators
17:47 How to do this personally
19:08 These are things I do well — but it's not for everyone!
20:14 Celebrating your differentiators
24:03 Morale slipping — leaders need to reframe
25:26 How to maintain enthusiasm for your core strengths
25:57 Don't wait for the holiday party — tell them every day
26:28 Don't talk about profit unless you are sharing it
27:03 Cheerleading vs authentic celebration
28:41 Music acts that are unique today
30:53 Where can people get more
31:28 Thank-yous and outro
All content for The Inspire Podcast is the property of The Inspire Podcast by the Humphrey Group and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this episode of The Inspire Podcast, Bart speaks with Barry LaBov—CEO, founder, author, and former rock musician and producer—about his new book The Power of Differentiation. Barry explains why differentiation is critical for brands, businesses, and leaders, and how clarity around what makes you unique is essential in today’s crowded marketplace
He shares stories from his early days in the music industry and his unexpected transition into marketing, highlighting how great bands, great companies, and great leaders all know what makes them distinctively unique, and they double down on it. Barry also walks through his approach to finding and naming your differentiators, and why leaders must launch and celebrate them by engaging the people who bring them to life.
Whether you want your business to stand out or you’re looking to elevate your own leadership brand, Barry’s insights offer practical guidance for differentiating in an increasingly crowded marketplace.
Shote Notes:
00:22 Show intro
00:56 Introducing Barry
02:05 What is differentiation?
02:53 It's so important today to have authenticity
03:15 Harley Davidson's differentiation
03:58 Elon Musk
04:42 Bart talks about differentiating brands
04:59 Music and unique artists
06:07 Barry's early days in a band and as a producer
06:58 Wrote songs for famous performers
07:19 Band members were all doing something unique
07:47 From music to marketing
09:49 Someone asked him to take on a marketing role – and he declined!
10:18 We trust YOU
10:49 Writing a book
11:09 Why write the book on differentiation?
11:48 How the COVID great resignation changed his thinking
12:11 Hearts, minds and market share
12:46 How can people discover their unique proposition?
13:20 Talk to humans about the brand
14:21 Observing the biz to see what is unique
14:53 Example of a unique process in a business
15:50 Jam session with the client
16:07 Taking the differentiators and executing in marketing and business
16:21 The Launch
16:26 Launch to the most important people first
16:58 You're often too close to your own work to see the differentiators
17:47 How to do this personally
19:08 These are things I do well — but it's not for everyone!
20:14 Celebrating your differentiators
24:03 Morale slipping — leaders need to reframe
25:26 How to maintain enthusiasm for your core strengths
25:57 Don't wait for the holiday party — tell them every day
26:28 Don't talk about profit unless you are sharing it
27:03 Cheerleading vs authentic celebration
28:41 Music acts that are unique today
30:53 Where can people get more
31:28 Thank-yous and outro
S7 E14: Developing Foundational Leadership with Robert Buckingham
The Inspire Podcast
47 minutes 4 seconds
3 months ago
S7 E14: Developing Foundational Leadership with Robert Buckingham
What does it really take to build great leaders? In this episode of the Inspire Podcast, Bart Egnal sits down with Rob Buckingham, Executive VP at Quest Window Systems Inc and retired Canadian Forces Captain, to unpack how leadership is intentionally developed in both the military and business.
Rob shares powerful lessons from his time in uniform when he was first exposed to foundational leadership and how the Canadian Forces empowers junior leaders to step up from day one. He explains how that experience taught him the value of feedback, the importance of resilience under pressure, and why empowering people early creates lasting strength in any organization.
He then reveals how those same principles shaped his corporate career and what he learned as a management consultant and, more recently, in his current role as Executive VP of a global manufacturing company. He closes by sharing perspectives from his work with Treble Victor, an organization that matches veterans with civilian organizations, and shows why companies that tap into military leadership talent gain a powerful edge.
If you’ve ever wondered what foundational leadership looks like in practice and how you can cultivate it in your own organization, this conversation is for you.
Show Notes
00:15 Show intro
00:52 Introducing Robert Buckingham
03:12 What is foundational leadership and why is it important?
03:18 Fostering a leadership culture
03:42 Empower junior leaders
04:07 What orgs get right and wrong about leadership development
04:53 Military officers have responsibility right away
06:12 Give junior leaders tools to lead early on
07:00 Why did you enlist in the army
09:42 What is Mission-command
10:28 Military gets planning and execution of tasks
12:57 Forecast Plan Control Review
13:29 Resilience
13:33 Key values: loyalty, integrity, mission first
13:49 Can you teach these leadership traits or are they innate?
15:09 High fallout rate in the military
18:35 Continuous training
19:41 Instantaneous coaching feedback
20:06 Growing a culture of feedback
20:18 What's the toughest feedback you got in your career?
21:19 Like sports team culture
21:35 The worst thing is complacency
24:04 One of my proudest achievements in the military
24:43 Transitioning from military to the corporate world, was it a shock?
25:59 Translating to civilian speak
28:01 What maps and what doesn't?
29:11 Put things in place, succeeded!
30:47 Span of control
32:35 Corporate environment never plan
33:29 50 50 leadership vs tasks
34:00 Joined Quest
35:01 Set your team up with a structure where information flows up and down
36:15 How to know how an org is doing with leadership?
36:49 Does the front line mission line up with the org's mission?
38:18 The Back Brief
39:55 Treble Victor
45:38 Thank yous
46:00 Outro
The Inspire Podcast
In this episode of The Inspire Podcast, Bart speaks with Barry LaBov—CEO, founder, author, and former rock musician and producer—about his new book The Power of Differentiation. Barry explains why differentiation is critical for brands, businesses, and leaders, and how clarity around what makes you unique is essential in today’s crowded marketplace
He shares stories from his early days in the music industry and his unexpected transition into marketing, highlighting how great bands, great companies, and great leaders all know what makes them distinctively unique, and they double down on it. Barry also walks through his approach to finding and naming your differentiators, and why leaders must launch and celebrate them by engaging the people who bring them to life.
Whether you want your business to stand out or you’re looking to elevate your own leadership brand, Barry’s insights offer practical guidance for differentiating in an increasingly crowded marketplace.
Shote Notes:
00:22 Show intro
00:56 Introducing Barry
02:05 What is differentiation?
02:53 It's so important today to have authenticity
03:15 Harley Davidson's differentiation
03:58 Elon Musk
04:42 Bart talks about differentiating brands
04:59 Music and unique artists
06:07 Barry's early days in a band and as a producer
06:58 Wrote songs for famous performers
07:19 Band members were all doing something unique
07:47 From music to marketing
09:49 Someone asked him to take on a marketing role – and he declined!
10:18 We trust YOU
10:49 Writing a book
11:09 Why write the book on differentiation?
11:48 How the COVID great resignation changed his thinking
12:11 Hearts, minds and market share
12:46 How can people discover their unique proposition?
13:20 Talk to humans about the brand
14:21 Observing the biz to see what is unique
14:53 Example of a unique process in a business
15:50 Jam session with the client
16:07 Taking the differentiators and executing in marketing and business
16:21 The Launch
16:26 Launch to the most important people first
16:58 You're often too close to your own work to see the differentiators
17:47 How to do this personally
19:08 These are things I do well — but it's not for everyone!
20:14 Celebrating your differentiators
24:03 Morale slipping — leaders need to reframe
25:26 How to maintain enthusiasm for your core strengths
25:57 Don't wait for the holiday party — tell them every day
26:28 Don't talk about profit unless you are sharing it
27:03 Cheerleading vs authentic celebration
28:41 Music acts that are unique today
30:53 Where can people get more
31:28 Thank-yous and outro