In this episode of The Inspire Podcast, Bart speaks with Barry LaBov—CEO, founder, author, and former rock musician and producer—about his new book The Power of Differentiation. Barry explains why differentiation is critical for brands, businesses, and leaders, and how clarity around what makes you unique is essential in today’s crowded marketplace
He shares stories from his early days in the music industry and his unexpected transition into marketing, highlighting how great bands, great companies, and great leaders all know what makes them distinctively unique, and they double down on it. Barry also walks through his approach to finding and naming your differentiators, and why leaders must launch and celebrate them by engaging the people who bring them to life.
Whether you want your business to stand out or you’re looking to elevate your own leadership brand, Barry’s insights offer practical guidance for differentiating in an increasingly crowded marketplace.
Shote Notes:
00:22 Show intro
00:56 Introducing Barry
02:05 What is differentiation?
02:53 It's so important today to have authenticity
03:15 Harley Davidson's differentiation
03:58 Elon Musk
04:42 Bart talks about differentiating brands
04:59 Music and unique artists
06:07 Barry's early days in a band and as a producer
06:58 Wrote songs for famous performers
07:19 Band members were all doing something unique
07:47 From music to marketing
09:49 Someone asked him to take on a marketing role – and he declined!
10:18 We trust YOU
10:49 Writing a book
11:09 Why write the book on differentiation?
11:48 How the COVID great resignation changed his thinking
12:11 Hearts, minds and market share
12:46 How can people discover their unique proposition?
13:20 Talk to humans about the brand
14:21 Observing the biz to see what is unique
14:53 Example of a unique process in a business
15:50 Jam session with the client
16:07 Taking the differentiators and executing in marketing and business
16:21 The Launch
16:26 Launch to the most important people first
16:58 You're often too close to your own work to see the differentiators
17:47 How to do this personally
19:08 These are things I do well — but it's not for everyone!
20:14 Celebrating your differentiators
24:03 Morale slipping — leaders need to reframe
25:26 How to maintain enthusiasm for your core strengths
25:57 Don't wait for the holiday party — tell them every day
26:28 Don't talk about profit unless you are sharing it
27:03 Cheerleading vs authentic celebration
28:41 Music acts that are unique today
30:53 Where can people get more
31:28 Thank-yous and outro
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In this episode of The Inspire Podcast, Bart speaks with Barry LaBov—CEO, founder, author, and former rock musician and producer—about his new book The Power of Differentiation. Barry explains why differentiation is critical for brands, businesses, and leaders, and how clarity around what makes you unique is essential in today’s crowded marketplace
He shares stories from his early days in the music industry and his unexpected transition into marketing, highlighting how great bands, great companies, and great leaders all know what makes them distinctively unique, and they double down on it. Barry also walks through his approach to finding and naming your differentiators, and why leaders must launch and celebrate them by engaging the people who bring them to life.
Whether you want your business to stand out or you’re looking to elevate your own leadership brand, Barry’s insights offer practical guidance for differentiating in an increasingly crowded marketplace.
Shote Notes:
00:22 Show intro
00:56 Introducing Barry
02:05 What is differentiation?
02:53 It's so important today to have authenticity
03:15 Harley Davidson's differentiation
03:58 Elon Musk
04:42 Bart talks about differentiating brands
04:59 Music and unique artists
06:07 Barry's early days in a band and as a producer
06:58 Wrote songs for famous performers
07:19 Band members were all doing something unique
07:47 From music to marketing
09:49 Someone asked him to take on a marketing role – and he declined!
10:18 We trust YOU
10:49 Writing a book
11:09 Why write the book on differentiation?
11:48 How the COVID great resignation changed his thinking
12:11 Hearts, minds and market share
12:46 How can people discover their unique proposition?
13:20 Talk to humans about the brand
14:21 Observing the biz to see what is unique
14:53 Example of a unique process in a business
15:50 Jam session with the client
16:07 Taking the differentiators and executing in marketing and business
16:21 The Launch
16:26 Launch to the most important people first
16:58 You're often too close to your own work to see the differentiators
17:47 How to do this personally
19:08 These are things I do well — but it's not for everyone!
20:14 Celebrating your differentiators
24:03 Morale slipping — leaders need to reframe
25:26 How to maintain enthusiasm for your core strengths
25:57 Don't wait for the holiday party — tell them every day
26:28 Don't talk about profit unless you are sharing it
27:03 Cheerleading vs authentic celebration
28:41 Music acts that are unique today
30:53 Where can people get more
31:28 Thank-yous and outro
S7 E2: Eradicating Toxic Leadership with Alex Draper
The Inspire Podcast
42 minutes 58 seconds
7 months ago
S7 E2: Eradicating Toxic Leadership with Alex Draper
In this episode of The Inspire Podcast, Bart sits down with Alex Draper, founder and CEO of DX Learning, to tackle a critical issue in the workplace: toxic leadership. Alex starts with a simple truth—bad leadership is toxic and has negative impacts. So why does it persist when no one sets out to be a bad leader?
Alex explains that most toxic leadership isn’t intentional—it’s unintentional, and it stems from a lack of self-awareness and training. He discusses how leaders need to provide Clarity, Autonomy, Relationships, and Equity (his CARE model) and shares how to begin fostering CARE-driven leadership through data gathering, practical steps, and clear ways to measure progress.
Alex’s insights are essential at a time when employees are demanding more from their leaders—and when the opportunity exists to lead in a way that truly inspires. If you're a leader looking to create a healthier workplace culture and drive better results, this episode is for you.
Learn more about Alex at https://www.dx-learning.com/ and https://alex-draper.com
Connect with Alex on LinkedIn here: https://www.linkedin.com/in/alex-draper/
Show notes:
1:00 Introducing Alex Draper
1:32 What does DX Learning do?
1:56 Purpose is to wipe out toxicity in the workplace
2:55 How to get leaders to behave in positive ways
4:05 How to go into a company knowing that your specialty is toxic workplaces
4:21 Some people are truly toxic and try to cause stress
5:00 There are narcissists out there
6:00 There's no flawless team or human
6:19 Toxicity exists in every team
7:32 What are the signs of a toxic leader or culture
8:23 Levels of silence indicate a problem
8:56 Ideas and challenging the status quo - is that happening?
9:36 Lagging indicators: retention issues
10:39 What is a typical engagement like?
10:56 Engineering mindset - data!
11:59 What data should we gather?
12:28 70% of variance in employee engagement is down to the managers
12:41 If the team has an issue, it's more than likely the leadership does
12:51 Bottom up approach is not the right approach!
13:15 How to gather the data?
13:28 4 dimensions of high performing leadership/teams
14:54 How "Equity" fits in
16:48 Cognitive dissonance - gaps
17:07 Bart asks for an example of a gap dissonance between leaders and employees
19:21 Advice on collecting "listening data"
21:02 How can leaders provide more clarity?
21:49 Example of a leader working on clarity
24:18 The projection bias
24:48 Heuristics - brain shortcuts -cause issues
25:44 Example of 'autonomy' problem
26:01 Psychological safety = Autonomy
31:46 The "Equity" piece
33:05 Equity is the lagging indicator
33:34 How do you measure equity?
33:43 Fairness orientation
34:23 Equity is the output of the three controllables
34:53 Re-measure!
35:07 What should the measurement frequency be?
35:31 90 days for teams
36:32 Teams are always adapting
37:19 Change is the one consistent
38:22 How do you feel about the state of leadership in 2025 and onwards?
39:56 AI and how it will fit in the mix — emotional intelligence as the distinguishing factor
40:21 Where can people go to find out more?
40:48 Thank Yous
41:35 Show outro
The Inspire Podcast
In this episode of The Inspire Podcast, Bart speaks with Barry LaBov—CEO, founder, author, and former rock musician and producer—about his new book The Power of Differentiation. Barry explains why differentiation is critical for brands, businesses, and leaders, and how clarity around what makes you unique is essential in today’s crowded marketplace
He shares stories from his early days in the music industry and his unexpected transition into marketing, highlighting how great bands, great companies, and great leaders all know what makes them distinctively unique, and they double down on it. Barry also walks through his approach to finding and naming your differentiators, and why leaders must launch and celebrate them by engaging the people who bring them to life.
Whether you want your business to stand out or you’re looking to elevate your own leadership brand, Barry’s insights offer practical guidance for differentiating in an increasingly crowded marketplace.
Shote Notes:
00:22 Show intro
00:56 Introducing Barry
02:05 What is differentiation?
02:53 It's so important today to have authenticity
03:15 Harley Davidson's differentiation
03:58 Elon Musk
04:42 Bart talks about differentiating brands
04:59 Music and unique artists
06:07 Barry's early days in a band and as a producer
06:58 Wrote songs for famous performers
07:19 Band members were all doing something unique
07:47 From music to marketing
09:49 Someone asked him to take on a marketing role – and he declined!
10:18 We trust YOU
10:49 Writing a book
11:09 Why write the book on differentiation?
11:48 How the COVID great resignation changed his thinking
12:11 Hearts, minds and market share
12:46 How can people discover their unique proposition?
13:20 Talk to humans about the brand
14:21 Observing the biz to see what is unique
14:53 Example of a unique process in a business
15:50 Jam session with the client
16:07 Taking the differentiators and executing in marketing and business
16:21 The Launch
16:26 Launch to the most important people first
16:58 You're often too close to your own work to see the differentiators
17:47 How to do this personally
19:08 These are things I do well — but it's not for everyone!
20:14 Celebrating your differentiators
24:03 Morale slipping — leaders need to reframe
25:26 How to maintain enthusiasm for your core strengths
25:57 Don't wait for the holiday party — tell them every day
26:28 Don't talk about profit unless you are sharing it
27:03 Cheerleading vs authentic celebration
28:41 Music acts that are unique today
30:53 Where can people get more
31:28 Thank-yous and outro