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The Inspire Podcast
The Inspire Podcast by the Humphrey Group
164 episodes
1 day ago
In this episode of The Inspire Podcast, Bart speaks with Barry LaBov—CEO, founder, author, and former rock musician and producer—about his new book The Power of Differentiation. Barry explains why differentiation is critical for brands, businesses, and leaders, and how clarity around what makes you unique is essential in today’s crowded marketplace He shares stories from his early days in the music industry and his unexpected transition into marketing, highlighting how great bands, great companies, and great leaders all know what makes them distinctively unique, and they double down on it. Barry also walks through his approach to finding and naming your differentiators, and why leaders must launch and celebrate them by engaging the people who bring them to life. Whether you want your business to stand out or you’re looking to elevate your own leadership brand, Barry’s insights offer practical guidance for differentiating in an increasingly crowded marketplace. Shote Notes: 00:22 Show intro 00:56 Introducing Barry 02:05 What is differentiation? 02:53 It's so important today to have authenticity 03:15 Harley Davidson's differentiation 03:58 Elon Musk 04:42 Bart talks about differentiating brands 04:59 Music and unique artists 06:07 Barry's early days in a band and as a producer 06:58 Wrote songs for famous performers 07:19 Band members were all doing something unique 07:47 From music to marketing 09:49 Someone asked him to take on a marketing role – and he declined!  10:18 We trust YOU  10:49 Writing a book 11:09 Why write the book on differentiation? 11:48 How the COVID great resignation changed his thinking 12:11 Hearts, minds and market share 12:46 How can people discover their unique proposition? 13:20 Talk to humans about the brand 14:21 Observing the biz to see what is unique 14:53 Example of a unique process in a business 15:50 Jam session with the client 16:07 Taking the differentiators and executing in marketing and business 16:21 The Launch 16:26 Launch to the most important people first  16:58 You're often too close to your own work to see the differentiators 17:47 How to do this personally 19:08 These are things I do well — but it's not for everyone!  20:14 Celebrating your differentiators 24:03 Morale slipping — leaders need to reframe 25:26 How to maintain enthusiasm for your core strengths 25:57 Don't wait for the holiday party — tell them every day  26:28 Don't talk about profit unless you are sharing it 27:03 Cheerleading vs authentic celebration 28:41 Music acts that are unique today 30:53 Where can people get more 31:28 Thank-yous and outro
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Business
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In this episode of The Inspire Podcast, Bart speaks with Barry LaBov—CEO, founder, author, and former rock musician and producer—about his new book The Power of Differentiation. Barry explains why differentiation is critical for brands, businesses, and leaders, and how clarity around what makes you unique is essential in today’s crowded marketplace He shares stories from his early days in the music industry and his unexpected transition into marketing, highlighting how great bands, great companies, and great leaders all know what makes them distinctively unique, and they double down on it. Barry also walks through his approach to finding and naming your differentiators, and why leaders must launch and celebrate them by engaging the people who bring them to life. Whether you want your business to stand out or you’re looking to elevate your own leadership brand, Barry’s insights offer practical guidance for differentiating in an increasingly crowded marketplace. Shote Notes: 00:22 Show intro 00:56 Introducing Barry 02:05 What is differentiation? 02:53 It's so important today to have authenticity 03:15 Harley Davidson's differentiation 03:58 Elon Musk 04:42 Bart talks about differentiating brands 04:59 Music and unique artists 06:07 Barry's early days in a band and as a producer 06:58 Wrote songs for famous performers 07:19 Band members were all doing something unique 07:47 From music to marketing 09:49 Someone asked him to take on a marketing role – and he declined!  10:18 We trust YOU  10:49 Writing a book 11:09 Why write the book on differentiation? 11:48 How the COVID great resignation changed his thinking 12:11 Hearts, minds and market share 12:46 How can people discover their unique proposition? 13:20 Talk to humans about the brand 14:21 Observing the biz to see what is unique 14:53 Example of a unique process in a business 15:50 Jam session with the client 16:07 Taking the differentiators and executing in marketing and business 16:21 The Launch 16:26 Launch to the most important people first  16:58 You're often too close to your own work to see the differentiators 17:47 How to do this personally 19:08 These are things I do well — but it's not for everyone!  20:14 Celebrating your differentiators 24:03 Morale slipping — leaders need to reframe 25:26 How to maintain enthusiasm for your core strengths 25:57 Don't wait for the holiday party — tell them every day  26:28 Don't talk about profit unless you are sharing it 27:03 Cheerleading vs authentic celebration 28:41 Music acts that are unique today 30:53 Where can people get more 31:28 Thank-yous and outro
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Business
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S7 E5: Building the Women of Burgundy with Anne Maggisano
The Inspire Podcast
41 minutes 43 seconds
6 months ago
S7 E5: Building the Women of Burgundy with Anne Maggisano
In this episode, Bart is joined by Anne Maggisano, Vice President, Investment Counsellor at Burgundy Asset Management. Anne shares the story behind founding The Women of Burgundy—an initiative that has reached over 1,000 individuals and is dedicated to building a community that inspires women to make investing a priority and take a leadership role over their wealth. She reflects on the early spark that inspired the initiative, how she garnered support within the firm, and the ways it has grown over more than a decade into the impactful community it is today. More than just an initiative, The Women of Burgundy also became the place where Anne found her own authentic voice as a leader. Throughout the conversation, she offers candid insights on her journey and how tapping into her values became the foundation of her leadership. Anne’s journey is rich with lessons for anyone wanting to create meaningful, lasting impact: from navigating the inevitable ebs and flows of support, to staying personally energized, to evolving your work to meet people where they are. The Women of Burgundy is a true inspiration and so is Anne’s story. Learn more about The Women of Burgundy here: https://www.burgundyasset.com/women/ And find Anne's Sharing Our Stories speech here: https://www.burgundyasset.com/views-insights/sharing-our-stories/ Show Notes: 00:58 Welcoming Anne 02:06 What is the Women of Burgundy? 02:41 Her personal experience that kicked it off 03:59 The investment business doesn't speak to women very well 04:36 The reason why women have been less involved, historically 05:06 Over time, women have built wealth  05:55 Realization her women clients were not being as well served 06:14 When women lose their husband and have to take over wealth management 06:58 Story of her mother's experience 08:20 She brought this to Burgundy 08:34 What was the reaction like? 09:16 Wanted to ensure it was empowering and educational 09:49 Her manifesto that she pitched 11:21 Finding her own voice as a leader 11:47 It was hard! 12:40 It takes time for others to "get" what you're doing  13:41 The story of the very first event 14:34 Changing women’s and men’s roles around wealth 14:54 Not data, but lots of anecdotal experience 15:40 The milestones of The Women of Burgundy 16:22 Moving online with COVID 17:08 Launching the magazine to widen outreach 17:41 The summit 18:46 CIBC report: women will control $4 trillion by 2028 21:15 Longer lives, but not health spans  21:35 Families will have to care for the elderly 23:05 Talking about setbacks and challenges 23:21 When you're leading, take a long time 25:23 Leadership requires self-conviction 27:48 Advice for those starting a leadership journey 28:00 Make sure you're surrounded by supportive people 28:34 Having agency in your environment 29:58 The "How" evolves, but the "Why" stays consistent 31:07 You have to cultivate the support! 31:26 Examples of people coming around to support 34:07 The long game 34:33 The rocking chair test 35:57 Who do you want to be in that rocking chair? 37:01 Always stay true to your values 38:10 How to learn more about Anne & Burgundy 39:02 Last piece of advice 39:07 You're responsible for your own vision and future 40:05 Thank yous
The Inspire Podcast
In this episode of The Inspire Podcast, Bart speaks with Barry LaBov—CEO, founder, author, and former rock musician and producer—about his new book The Power of Differentiation. Barry explains why differentiation is critical for brands, businesses, and leaders, and how clarity around what makes you unique is essential in today’s crowded marketplace He shares stories from his early days in the music industry and his unexpected transition into marketing, highlighting how great bands, great companies, and great leaders all know what makes them distinctively unique, and they double down on it. Barry also walks through his approach to finding and naming your differentiators, and why leaders must launch and celebrate them by engaging the people who bring them to life. Whether you want your business to stand out or you’re looking to elevate your own leadership brand, Barry’s insights offer practical guidance for differentiating in an increasingly crowded marketplace. Shote Notes: 00:22 Show intro 00:56 Introducing Barry 02:05 What is differentiation? 02:53 It's so important today to have authenticity 03:15 Harley Davidson's differentiation 03:58 Elon Musk 04:42 Bart talks about differentiating brands 04:59 Music and unique artists 06:07 Barry's early days in a band and as a producer 06:58 Wrote songs for famous performers 07:19 Band members were all doing something unique 07:47 From music to marketing 09:49 Someone asked him to take on a marketing role – and he declined!  10:18 We trust YOU  10:49 Writing a book 11:09 Why write the book on differentiation? 11:48 How the COVID great resignation changed his thinking 12:11 Hearts, minds and market share 12:46 How can people discover their unique proposition? 13:20 Talk to humans about the brand 14:21 Observing the biz to see what is unique 14:53 Example of a unique process in a business 15:50 Jam session with the client 16:07 Taking the differentiators and executing in marketing and business 16:21 The Launch 16:26 Launch to the most important people first  16:58 You're often too close to your own work to see the differentiators 17:47 How to do this personally 19:08 These are things I do well — but it's not for everyone!  20:14 Celebrating your differentiators 24:03 Morale slipping — leaders need to reframe 25:26 How to maintain enthusiasm for your core strengths 25:57 Don't wait for the holiday party — tell them every day  26:28 Don't talk about profit unless you are sharing it 27:03 Cheerleading vs authentic celebration 28:41 Music acts that are unique today 30:53 Where can people get more 31:28 Thank-yous and outro