Watch this episode on YouTube In this episode of The Intangible Brand, Jerry and Carl sit down with Susan Baier, founder of Audience Audit, to explore how professional service firms can build stronger brands by understanding what their audiences actually believe, not just who they are on paper. Susan explains why demographics and generic personas often fall short, and how attitudinal research helps firms sharpen their point of view, create more relevant thought leadership, and earn trust over...
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Watch this episode on YouTube In this episode of The Intangible Brand, Jerry and Carl sit down with Susan Baier, founder of Audience Audit, to explore how professional service firms can build stronger brands by understanding what their audiences actually believe, not just who they are on paper. Susan explains why demographics and generic personas often fall short, and how attitudinal research helps firms sharpen their point of view, create more relevant thought leadership, and earn trust over...
Ep 4 – The Truth About CX in Professional Services | Tim Asimos
The Intangible Brand
52 minutes
5 months ago
Ep 4 – The Truth About CX in Professional Services | Tim Asimos
Are you measuring client experience (CX) in a way that actually reflects reality, or just relying on outdated metrics? In this episode, Tim Asimos, Head of Growth at Client Savvy, explores what professional service firms get wrong about CX and how to build a client-centric culture that actually drives growth. From keynote insights at CXPS 2025 to new research with SMPS Foundation, Tim shares: How CX is gaining traction across AEC, especially through culture and leadership. (01:00)The differen...
The Intangible Brand
Watch this episode on YouTube In this episode of The Intangible Brand, Jerry and Carl sit down with Susan Baier, founder of Audience Audit, to explore how professional service firms can build stronger brands by understanding what their audiences actually believe, not just who they are on paper. Susan explains why demographics and generic personas often fall short, and how attitudinal research helps firms sharpen their point of view, create more relevant thought leadership, and earn trust over...
