Drew Clark explains what social technical apparel is.  Further, he explains the process of designing and manufacturing clothing.    

https://shop.californiacowboy.com 

Brick and mortar Store 

1841 Polk St

San Francisco, CA 94109  

In Drew's words:

 I’m an extreme extrovert who was born and raised in Southern California. For most of my childhood, I relished in the great outdoors - on the beach, in the mountains, and most importantly around friends new and old. That abruptly came to a halt when I became very ill at 17. I missed most of my senior year in high school and was thrust into isolation because of my suppressed immune system. This forced isolation allowed me a deeper understanding of the deep need for human connection.  

Flash forward - I spent 15 years in the apparel industry studying how and why people choose their clothes, how your style allows you to silently communicate your identity. 

California Cowboy was born from my realization that technical products should not only be designed for athletic performance. They can “perform” in more meaningful ways, to help you connect.  

I always loved those indulgent moments of socializing after sport - colloquially known as “Après.” Tacos and beers after surfing. Cracking jokes around a fire pit after skiing. Toes in the sand moments. Hot tub dips.  

California Cowboy exists to help people indulge in these moments, to help people come together like we did before notifications flooded our pockets and distracted our brains.  

We’re fighting for more living in the moment. Inspiring more of what makes us feel truly alive. It’s our vision, to help everyone be more human. And all that from clothing. Ambitious, right?  

#CaliforniaCowboy 

#Extrovert 

#SocialTechnicalClothing