In this episode, Lauren Stonnell, CEO of Chase Erwin, discusses the luxury fabric industry, her journey from working in interiors in New Zealand to leading a prominent English fabric house, and the importance of quality materials in interior design.
She emphasizes the significance of understanding fabric performance, the trends in upholstery and drapery, and how layering fabrics can enhance the aesthetic appeal of a space.
Lauren also shares insights on working with interior designers, the shift towards sustainable choices, and the versatility of fabrics in creating personalized interiors.
Takeaways - Chase Erwin is a luxury fabric house, founded 40 years ago
- Quality fabrics can last for decades, making them a sustainable choice
- Understanding fabric performance is crucial for interior design
- Layering fabrics adds depth and sophistication to spaces
- Trends are shifting towards multicolored yarns and warmer tones
- Direct-to-consumer offerings include curated cushion collections
- Investing in a designer can lead to a cohesive interior scheme
- Natural materials are essential for creating timeless designs
- The Chelsea Design Center is a key location for exploring luxury fabrics
Sound Bites - "Sheers can soften modern spaces."
- "Fabrics can express your personality."
- "Invest in quality that lasts 20 years."
Chapters 00:00Introduction to Chase Erwin
03:18Lauren's Journey to CEO
05:16Understanding Luxury Fabrics
08:57The Importance of Material Selection
11:22Trends in Upholstery and Drapery
15:04Layering Fabrics for Aesthetic Appeal
19:44The Versatility of Fabric in Design
24:17Direct-to-Consumer Offerings
29:34Shifts in Consumer Preferences
33:14Working with Interior Designers
38:15Sustainable Investment in Fabrics
42:22Final Thoughts on Fabric and Design
