The holidays are coming. So, what better time of year to welcome Shanna Wendt, Vice President of Communications at Coca-Cola Euro Pacific Partners, to the Internal Comms Podcast.
Coca-Cola is one of the world’s most famous brands. The inner workings of the organisation are however less well-known. In this episode, Katie Macaulay gets to peak behind the curtain and explore a world of IC that mixes the internal and external and speaks to an audience of 41,000 people.
Katie and Shanna discuss the shift towards operational communication, using anthropological methods to better understand employee needs and the importance of line managers as both channels and capable communicators. They also explore the value of walking the factory floor and the role of internal communication in building trust. Plus, Shanna’s belief that “communications starts and ends with your employee.”
Listen in. Share your thoughts – use #TheICPodcast
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The holidays are coming. So, what better time of year to welcome Shanna Wendt, Vice President of Communications at Coca-Cola Euro Pacific Partners, to the Internal Comms Podcast.
Coca-Cola is one of the world’s most famous brands. The inner workings of the organisation are however less well-known. In this episode, Katie Macaulay gets to peak behind the curtain and explore a world of IC that mixes the internal and external and speaks to an audience of 41,000 people.
Katie and Shanna discuss the shift towards operational communication, using anthropological methods to better understand employee needs and the importance of line managers as both channels and capable communicators. They also explore the value of walking the factory floor and the role of internal communication in building trust. Plus, Shanna’s belief that “communications starts and ends with your employee.”
Listen in. Share your thoughts – use #TheICPodcast
Episode 111 – A creative leader's blueprint for brilliance
The Internal Comms Podcast
49 minutes 3 seconds
1 year ago
Episode 111 – A creative leader's blueprint for brilliance
This week on The Internal Comms Podcast, host Katie Macaulay is joined by a very special guest – AB's creative director, Joel O’Connor. Joel has been with AB for well over a decade, and has seen our agency and the wider internal comms space change beyond recognition.
In this rare look behind the curtains of a communications agency, the episode explores Joel’s creative process, his ideal brief, his hopes for internal comms and a look back at life growing up as a young creative in Liverpool in the ‘80s.
Tune in to unpick how to keep bringing creativity to internal comms in a world where employees' time and attention are at a premium. Hear how to ensure internal comms doesn't fade into what Joel calls 'the hum of the fridge'. And there’s fantastic insight into sharpening your creative edge (hint: get outside!) and how to get the very best from your brand and visual identity guidelines.
As always, share your thoughts on this or any other episode of The Internal Comms Podcast using the hashtag #TheICPodcast. And thanks for listening.
The Internal Comms Podcast
The holidays are coming. So, what better time of year to welcome Shanna Wendt, Vice President of Communications at Coca-Cola Euro Pacific Partners, to the Internal Comms Podcast.
Coca-Cola is one of the world’s most famous brands. The inner workings of the organisation are however less well-known. In this episode, Katie Macaulay gets to peak behind the curtain and explore a world of IC that mixes the internal and external and speaks to an audience of 41,000 people.
Katie and Shanna discuss the shift towards operational communication, using anthropological methods to better understand employee needs and the importance of line managers as both channels and capable communicators. They also explore the value of walking the factory floor and the role of internal communication in building trust. Plus, Shanna’s belief that “communications starts and ends with your employee.”
Listen in. Share your thoughts – use #TheICPodcast
