The holidays are coming. So, what better time of year to welcome Shanna Wendt, Vice President of Communications at Coca-Cola Euro Pacific Partners, to the Internal Comms Podcast.
Coca-Cola is one of the world’s most famous brands. The inner workings of the organisation are however less well-known. In this episode, Katie Macaulay gets to peak behind the curtain and explore a world of IC that mixes the internal and external and speaks to an audience of 41,000 people.
Katie and Shanna discuss the shift towards operational communication, using anthropological methods to better understand employee needs and the importance of line managers as both channels and capable communicators. They also explore the value of walking the factory floor and the role of internal communication in building trust. Plus, Shanna’s belief that “communications starts and ends with your employee.”
Listen in. Share your thoughts – use #TheICPodcast
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The holidays are coming. So, what better time of year to welcome Shanna Wendt, Vice President of Communications at Coca-Cola Euro Pacific Partners, to the Internal Comms Podcast.
Coca-Cola is one of the world’s most famous brands. The inner workings of the organisation are however less well-known. In this episode, Katie Macaulay gets to peak behind the curtain and explore a world of IC that mixes the internal and external and speaks to an audience of 41,000 people.
Katie and Shanna discuss the shift towards operational communication, using anthropological methods to better understand employee needs and the importance of line managers as both channels and capable communicators. They also explore the value of walking the factory floor and the role of internal communication in building trust. Plus, Shanna’s belief that “communications starts and ends with your employee.”
Listen in. Share your thoughts – use #TheICPodcast
Episode 113 – Soft skill? Think again: The hard truth about storytelling
The Internal Comms Podcast
1 hour 5 minutes 5 seconds
10 months ago
Episode 113 – Soft skill? Think again: The hard truth about storytelling
In this episode of The Internal Comms Podcast, host Katie Macaulay welcomes Jeremy Connell-Waite, Global Communications Designer for IBM, an acclaimed speechwriter and storyteller, and a performance coach for senior executives.
In this fascinating conversation, which will challenge everything you thought you knew about storytelling, Jeremy guides Katie through the concept of storytelling design – the process of drawing speeches and stories, not writing them. It’s an approach that seeks to connect on every level from the get-go.
Jeremy dives into what storytelling really is, what sets the true greats apart and how internal comms pros can change the world in 1,000 seconds (about the length of time you take for your morning coffee break). As you’ll see in our featured links, there’s stacks of inspiration to draw from, as Jeremy unpacks the genius of everyone from Aaron Sorkin to Obama’s former speechwriter, Terry Szuplat.
This is a tale of how storytelling is harder skill than you think.
As always, share your thoughts on this or any other episode of The Internal Comms Podcast using the hashtag #TheICPodcast. And thanks for listening.
The Internal Comms Podcast
The holidays are coming. So, what better time of year to welcome Shanna Wendt, Vice President of Communications at Coca-Cola Euro Pacific Partners, to the Internal Comms Podcast.
Coca-Cola is one of the world’s most famous brands. The inner workings of the organisation are however less well-known. In this episode, Katie Macaulay gets to peak behind the curtain and explore a world of IC that mixes the internal and external and speaks to an audience of 41,000 people.
Katie and Shanna discuss the shift towards operational communication, using anthropological methods to better understand employee needs and the importance of line managers as both channels and capable communicators. They also explore the value of walking the factory floor and the role of internal communication in building trust. Plus, Shanna’s belief that “communications starts and ends with your employee.”
Listen in. Share your thoughts – use #TheICPodcast
