The holidays are coming. So, what better time of year to welcome Shanna Wendt, Vice President of Communications at Coca-Cola Euro Pacific Partners, to the Internal Comms Podcast.
Coca-Cola is one of the world’s most famous brands. The inner workings of the organisation are however less well-known. In this episode, Katie Macaulay gets to peak behind the curtain and explore a world of IC that mixes the internal and external and speaks to an audience of 41,000 people.
Katie and Shanna discuss the shift towards operational communication, using anthropological methods to better understand employee needs and the importance of line managers as both channels and capable communicators. They also explore the value of walking the factory floor and the role of internal communication in building trust. Plus, Shanna’s belief that “communications starts and ends with your employee.”
Listen in. Share your thoughts – use #TheICPodcast
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The holidays are coming. So, what better time of year to welcome Shanna Wendt, Vice President of Communications at Coca-Cola Euro Pacific Partners, to the Internal Comms Podcast.
Coca-Cola is one of the world’s most famous brands. The inner workings of the organisation are however less well-known. In this episode, Katie Macaulay gets to peak behind the curtain and explore a world of IC that mixes the internal and external and speaks to an audience of 41,000 people.
Katie and Shanna discuss the shift towards operational communication, using anthropological methods to better understand employee needs and the importance of line managers as both channels and capable communicators. They also explore the value of walking the factory floor and the role of internal communication in building trust. Plus, Shanna’s belief that “communications starts and ends with your employee.”
Listen in. Share your thoughts – use #TheICPodcast
Episode 117 – From humanising a prime minister to empowering the quietest voices
The Internal Comms Podcast
52 minutes 55 seconds
7 months ago
Episode 117 – From humanising a prime minister to empowering the quietest voices
What does it take to make one of the most scrutinised leaders in the world feel relatable? And how do we build internal comms that truly include everyone — especially the quieter voices?
In this episode, Katie Macaulay is joined by personal brand expert, storytelling strategist and award-winning filmmaker Richard Etienne. Richard shares the remarkable story of being summoned to 10 Downing Street and handed a single-line brief: make the Prime Minister more personable. As Theresa May’s official videographer, he used empathy, authenticity and storytelling to reveal the human behind the headlines.
But this episode goes beyond politics.
Richard explores how to build a bold career in comms, why speed and trust matter more than ever, and how storytelling remains a vital leadership tool. He also shares the mission behind The Introvert Space, his community interest group and his mission to ensure even the quietest voices are heard in the workplace.
Expect honest reflections, practical insights — and a timely reminder that powerful communication starts with listening.
Share your thoughts on this or any other episode of The Internal Comms Podcast using the hashtag #TheICPodcast. Thank you for listening.
The Internal Comms Podcast
The holidays are coming. So, what better time of year to welcome Shanna Wendt, Vice President of Communications at Coca-Cola Euro Pacific Partners, to the Internal Comms Podcast.
Coca-Cola is one of the world’s most famous brands. The inner workings of the organisation are however less well-known. In this episode, Katie Macaulay gets to peak behind the curtain and explore a world of IC that mixes the internal and external and speaks to an audience of 41,000 people.
Katie and Shanna discuss the shift towards operational communication, using anthropological methods to better understand employee needs and the importance of line managers as both channels and capable communicators. They also explore the value of walking the factory floor and the role of internal communication in building trust. Plus, Shanna’s belief that “communications starts and ends with your employee.”
Listen in. Share your thoughts – use #TheICPodcast
