In this episode of The Internal Comms Podcast, host Katie Macaulay sits down with alignment strategist and leadership coach Zora Artis to explore a crucial question: how can internal comms teams unite people around what matters most? It’s no easy task, but Zora brings three decades of in-the-trenches experience. As CEO of Artis Advisory, co-founder of the Alignment People and a partner at Mirror Mirror Alignment, her work focuses on getting leaders and teams unstuck and helping organisations untangle competing priorities, find common ground and move forward with confidence. As Zora’s research shows, only 13% of organisations achieve real alignment and she explains why diagnosing the real problem matters more than simply turning up the volume on messaging. Misalignment often hides in plain sight, masked by polite nods, surface-level agreement and subtle misunderstandings, she says. Meaningful, facilitated dialogue – not broadcast communication – is often the missing piece. She also introduces her ‘3C+’ model and cohesion cycle: practical frameworks to help teams stay agile, find purpose and work as one. Along the way, Zora shares lessons from elite sport, psychology and her own leadership journey, where curiosity, courage and a little discomfort all play a role. As always, we’d love to hear your thoughts. Use the hashtag #TheICPodcast to join the conversation, and thank you for listening.