The holidays are coming. So, what better time of year to welcome Shanna Wendt, Vice President of Communications at Coca-Cola Euro Pacific Partners, to the Internal Comms Podcast.
Coca-Cola is one of the world’s most famous brands. The inner workings of the organisation are however less well-known. In this episode, Katie Macaulay gets to peak behind the curtain and explore a world of IC that mixes the internal and external and speaks to an audience of 41,000 people.
Katie and Shanna discuss the shift towards operational communication, using anthropological methods to better understand employee needs and the importance of line managers as both channels and capable communicators. They also explore the value of walking the factory floor and the role of internal communication in building trust. Plus, Shanna’s belief that “communications starts and ends with your employee.”
Listen in. Share your thoughts – use #TheICPodcast
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The holidays are coming. So, what better time of year to welcome Shanna Wendt, Vice President of Communications at Coca-Cola Euro Pacific Partners, to the Internal Comms Podcast.
Coca-Cola is one of the world’s most famous brands. The inner workings of the organisation are however less well-known. In this episode, Katie Macaulay gets to peak behind the curtain and explore a world of IC that mixes the internal and external and speaks to an audience of 41,000 people.
Katie and Shanna discuss the shift towards operational communication, using anthropological methods to better understand employee needs and the importance of line managers as both channels and capable communicators. They also explore the value of walking the factory floor and the role of internal communication in building trust. Plus, Shanna’s belief that “communications starts and ends with your employee.”
Listen in. Share your thoughts – use #TheICPodcast
Kicking corporate clichés to the curb with Steve and Cindy Crescenzo (#124)
The Internal Comms Podcast
1 hour 20 minutes 38 seconds
3 months ago
Kicking corporate clichés to the curb with Steve and Cindy Crescenzo (#124)
Episode #124 of the Internal Comms Podcast is a joint interview with returning guest Steve Crescenzo and his business partner and wife Cindy. Together, with host Katie Macaulay, they put the world – and words – of corporate communications to rights.
It’s frank. It’s funny. And it’s full of fantastic, practical advice to help your content cut through.
Together, they tackle the big IC challenges, from measurement to pushing reluctant leaders beyond ‘Well, these people will listen to me because of my job title.’
Plus: the value of ‘why’, the most popular question in a company-wide town hall, the smart, no-nonsense advice for creating content people want to read and how long an online article should be.
But first, they banish some bad writing habits, starting with your very first sentence…
If you’re bored of clichés or joyless jargon, this one is for you. Tune in and shape your sentence in the comments – use #TheICPodcast
The Internal Comms Podcast
The holidays are coming. So, what better time of year to welcome Shanna Wendt, Vice President of Communications at Coca-Cola Euro Pacific Partners, to the Internal Comms Podcast.
Coca-Cola is one of the world’s most famous brands. The inner workings of the organisation are however less well-known. In this episode, Katie Macaulay gets to peak behind the curtain and explore a world of IC that mixes the internal and external and speaks to an audience of 41,000 people.
Katie and Shanna discuss the shift towards operational communication, using anthropological methods to better understand employee needs and the importance of line managers as both channels and capable communicators. They also explore the value of walking the factory floor and the role of internal communication in building trust. Plus, Shanna’s belief that “communications starts and ends with your employee.”
Listen in. Share your thoughts – use #TheICPodcast
