This unique podcast 'flips the marketing conversation' by focusing on how companies can build the brand and drive growth, by marketing to their most powerful brand advocates, their employees. Hosted by Kerry-Ann Betton Stimpson.
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This unique podcast 'flips the marketing conversation' by focusing on how companies can build the brand and drive growth, by marketing to their most powerful brand advocates, their employees. Hosted by Kerry-Ann Betton Stimpson.
Episode #31 - How Marketing Can Get Internal Alignment (with Stacey Danheiser)
The Internal Marketing Podcast
38 minutes 11 seconds
2 years ago
Episode #31 - How Marketing Can Get Internal Alignment (with Stacey Danheiser)
As a marketer, do you feel more like an 'order taker' in the company? Or, do you struggle with being seen as having a key strategic role in the business? Stacey Danheiser shares how you can find out if your marketing function has an alignment problem with internal stakeholders, and how to fix it.
The Internal Marketing Podcast
This unique podcast 'flips the marketing conversation' by focusing on how companies can build the brand and drive growth, by marketing to their most powerful brand advocates, their employees. Hosted by Kerry-Ann Betton Stimpson.