When Arisa Katayama had her daughter in LA during COVID, she did what most first-time moms do: focused on the birth and the baby, not herself. Then the fourth trimester hit. Sleep-deprived, still breastfeeding late into the night, she kept opening a half-empty fridge filled with leftovers and frozen pizza, realizing there was nothing truly nourishing or postpartum-safe for her. That moment became the seed for For Her by Arisa, a Japanese-born brand now launching in the U.S. with postpartum re...
All content for The Irresistible Factor is the property of Kristi Bridges and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
When Arisa Katayama had her daughter in LA during COVID, she did what most first-time moms do: focused on the birth and the baby, not herself. Then the fourth trimester hit. Sleep-deprived, still breastfeeding late into the night, she kept opening a half-empty fridge filled with leftovers and frozen pizza, realizing there was nothing truly nourishing or postpartum-safe for her. That moment became the seed for For Her by Arisa, a Japanese-born brand now launching in the U.S. with postpartum re...
How a boutique brand competes in a crowded global market. A topic all brands looking to scale can learn from with Lisa Boduch.
The Irresistible Factor
37 minutes
3 months ago
How a boutique brand competes in a crowded global market. A topic all brands looking to scale can learn from with Lisa Boduch.
Lisa Boduch is taking it head-on, with a career that began in the salon and evolved into national leadership roles. She understands both sides of the beauty industry. Now serving as VP of Sales and Education at Alfaparf Milano, Lisa is applying decades of experience to drive growth for a professional Italian brand that’s stayed intentionally boutique. Her approach? Clear identity, disciplined storytelling, and meaningful innovation. In an industry often crowded by copycat products and big-box...
The Irresistible Factor
When Arisa Katayama had her daughter in LA during COVID, she did what most first-time moms do: focused on the birth and the baby, not herself. Then the fourth trimester hit. Sleep-deprived, still breastfeeding late into the night, she kept opening a half-empty fridge filled with leftovers and frozen pizza, realizing there was nothing truly nourishing or postpartum-safe for her. That moment became the seed for For Her by Arisa, a Japanese-born brand now launching in the U.S. with postpartum re...
