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The Irresistible Factor
Kristi Bridges
184 episodes
1 month ago
When Arisa Katayama had her daughter in LA during COVID, she did what most first-time moms do: focused on the birth and the baby, not herself. Then the fourth trimester hit. Sleep-deprived, still breastfeeding late into the night, she kept opening a half-empty fridge filled with leftovers and frozen pizza, realizing there was nothing truly nourishing or postpartum-safe for her. That moment became the seed for For Her by Arisa, a Japanese-born brand now launching in the U.S. with postpartum re...
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Marketing
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All content for The Irresistible Factor is the property of Kristi Bridges and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
When Arisa Katayama had her daughter in LA during COVID, she did what most first-time moms do: focused on the birth and the baby, not herself. Then the fourth trimester hit. Sleep-deprived, still breastfeeding late into the night, she kept opening a half-empty fridge filled with leftovers and frozen pizza, realizing there was nothing truly nourishing or postpartum-safe for her. That moment became the seed for For Her by Arisa, a Japanese-born brand now launching in the U.S. with postpartum re...
Show more...
Marketing
Business,
Entrepreneurship,
Health & Fitness
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Taking Cues from Travelocity in Healthcare with Dr. Cristin Dickerson
The Irresistible Factor
36 minutes
2 months ago
Taking Cues from Travelocity in Healthcare with Dr. Cristin Dickerson
Radiologist turned founder, Dr. Cristin Dickerson, didn’t plan to run a company, she just wanted to do her job. But after seeing hospital acquisitions triple imaging prices and claims processes fail patients and doctors alike, Dr. Cristin looked to an unlikely category to find a solution. She built Green Imaging: a “Travelocity-style” marketplace that buys unused scanner time, bundles the entire episode of care, and passes transparent savings to employers and patients. Key takeaways from our ...
The Irresistible Factor
When Arisa Katayama had her daughter in LA during COVID, she did what most first-time moms do: focused on the birth and the baby, not herself. Then the fourth trimester hit. Sleep-deprived, still breastfeeding late into the night, she kept opening a half-empty fridge filled with leftovers and frozen pizza, realizing there was nothing truly nourishing or postpartum-safe for her. That moment became the seed for For Her by Arisa, a Japanese-born brand now launching in the U.S. with postpartum re...