When Arisa Katayama had her daughter in LA during COVID, she did what most first-time moms do: focused on the birth and the baby, not herself. Then the fourth trimester hit. Sleep-deprived, still breastfeeding late into the night, she kept opening a half-empty fridge filled with leftovers and frozen pizza, realizing there was nothing truly nourishing or postpartum-safe for her. That moment became the seed for For Her by Arisa, a Japanese-born brand now launching in the U.S. with postpartum re...
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When Arisa Katayama had her daughter in LA during COVID, she did what most first-time moms do: focused on the birth and the baby, not herself. Then the fourth trimester hit. Sleep-deprived, still breastfeeding late into the night, she kept opening a half-empty fridge filled with leftovers and frozen pizza, realizing there was nothing truly nourishing or postpartum-safe for her. That moment became the seed for For Her by Arisa, a Japanese-born brand now launching in the U.S. with postpartum re...
The Business of Birth: Scaling Smart, Compassionate Care at Partum Health with Emily (Steinberg) McCareins
The Irresistible Factor
30 minutes
4 months ago
The Business of Birth: Scaling Smart, Compassionate Care at Partum Health with Emily (Steinberg) McCareins
"Our aim is really to find mechanisms by which we can reach more families." — Emily (Steinberg) McCareins What started as a pandemic-era pilot has become one of the most ambitious care models in maternal health. Partum Health delivers a full suite of perinatal services, from doula care and pelvic floor therapy to lactation and behavioral health, through an innovative hybrid model that meets families where they are. Emily joined Partum after years in healthcare consulting and an MB...
The Irresistible Factor
When Arisa Katayama had her daughter in LA during COVID, she did what most first-time moms do: focused on the birth and the baby, not herself. Then the fourth trimester hit. Sleep-deprived, still breastfeeding late into the night, she kept opening a half-empty fridge filled with leftovers and frozen pizza, realizing there was nothing truly nourishing or postpartum-safe for her. That moment became the seed for For Her by Arisa, a Japanese-born brand now launching in the U.S. with postpartum re...
