"Should I continue working on my startup?" It's a persistent question founders ask themselves - and the most difficult to answer. In the first episode of the Brian and Hsu Ken show, the Managing Partners of Iterative break down how founders can tackle this question.

Chapters 0.00 - Introduction 0.27 - Why Is This A Hard Question? 3:57 - Should More Companies Be Sticking It Out? 6:38 - Design Experiments Around Your Runway 9:15 - It Takes A Longer Time to Figure Out Economics 10:00 - Are You Solving the Most Important Problem? 10:50 - Hsu Ken's Thread 11:12 - Are You Growing? 14:08 - You're Growing Fast When You Think Your Metrics Are Wrong 15:29 - Retention is Important 16:12 - Are You Learning? 16:28 - Founders Need Insights Per Minute 18:15 - Best Startups Tend to Be Built Around Secrets 19:00 - Do You Have Ideas for What to Do Next? 21:28 - Startups Need to Engineer Growth 23:04 - Are You Having Fun? 25:00 - Signs You Should Quit Your Startup 28:29 - Learnings → Bets → Growth 28:57 - Swipe to the table in the LinkedIn post 31:15 - How Much Time Founders Should Spend on Learnings, Bets and Growth 36:00 - Wrapping Up