This is The Jake Dunlap Show - where we talk to celebrities, thought, and industry leaders to discover their journey to success. The best way to learn is to live, life experience equals business experience. I am VERY excited that you have joined us. This show is like no other- you might laugh and cry, but you’ll definitely leave inspired and gain a whole new level of insight into the people you follow, love and admire.
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This is The Jake Dunlap Show - where we talk to celebrities, thought, and industry leaders to discover their journey to success. The best way to learn is to live, life experience equals business experience. I am VERY excited that you have joined us. This show is like no other- you might laugh and cry, but you’ll definitely leave inspired and gain a whole new level of insight into the people you follow, love and admire.
The Hidden Cost of Outdated Metrics on Your Outbound Strategy
The Jake Dunlap Show
16 minutes 55 seconds
1 year ago
The Hidden Cost of Outdated Metrics on Your Outbound Strategy
Jake analyzes the transformative impact of "Predictable Revenue" in early 2010s outbound sales, emphasizing its structured approach while cautioning against its overemphasis on automation and volume metrics. He identifies hidden costs such as inaccurate success indicators and decreased team morale stemming from ineffective strategies. Jake promotes a shift towards quality over quantity metrics, leveraging AI tools to track meaningful engagement metrics like positive reply rates and content conversion types. This approach aims to enhance personalized customer interactions while maintaining the efficiency of automated processes, aligning sales strategies with evolving buyer behaviors for sustained success.
The Jake Dunlap Show
This is The Jake Dunlap Show - where we talk to celebrities, thought, and industry leaders to discover their journey to success. The best way to learn is to live, life experience equals business experience. I am VERY excited that you have joined us. This show is like no other- you might laugh and cry, but you’ll definitely leave inspired and gain a whole new level of insight into the people you follow, love and admire.
