Join Jim Hill and co-hosts Len Testa, Drew Taylor, Brian Gaughan, Eric Hersey, and Lauren Hersey as they talk about the multi-faceted Walt Disney Company - including Pixar, Lucasfilm and Disney Studios - as well as Universal Studios and the world of collectibles.
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Join Jim Hill and co-hosts Len Testa, Drew Taylor, Brian Gaughan, Eric Hersey, and Lauren Hersey as they talk about the multi-faceted Walt Disney Company - including Pixar, Lucasfilm and Disney Studios - as well as Universal Studios and the world of collectibles.
From Boo Buckets to Big Macs: Inside Disney’s Golden Era with McDonald’s (Ep. 69)
The Jim Hill Media Podcast Network
1 hour 13 minutes
1 week ago
From Boo Buckets to Big Macs: Inside Disney’s Golden Era with McDonald’s (Ep. 69)
Jim Hill and Lauren Hersey are joined by former Disney Imagineer Jim Shull to unwrap the fascinating (and sometimes funny) story of Disney’s long-running partnership with McDonald’s. From the birth of the Happy Meal to fry carts in Frontierland, this episode explores how two of the world’s biggest brands became the ultimate marketing duo - and what really ended their 10-year deal.
The surprising Star Trek connection that inspired Disney’s early talks with McDonald’s
How Michael Eisner and Jeffrey Katzenberg turned burgers and fries into box office gold
The untold story of the McDonald’s-themed Splash Mountain that almost happened
Why the partnership ended amid public pressure over kids’ meals and health
The legacy of Disney Happy Meal toys—and how the relationship quietly returned today
Whether you remember Boo Buckets, fry carts, or those elusive Happy Meal collectibles, this supersized episode proves that food and nostalgia are a marketing match made in Disney heaven.
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The Jim Hill Media Podcast Network
Join Jim Hill and co-hosts Len Testa, Drew Taylor, Brian Gaughan, Eric Hersey, and Lauren Hersey as they talk about the multi-faceted Walt Disney Company - including Pixar, Lucasfilm and Disney Studios - as well as Universal Studios and the world of collectibles.
