How Polling Really Works with Dr Dorian von Freyhold

In the world of politics, polls are taken, published and analysed constantly — but how do they actually work? And how much can we trust them?

In this episode, we’re joined by Dr Dorian von Freyhold, Managing Director of Compass Polling and a consumer psychologist with a PhD in understanding human behaviour. We dive into the mechanics behind polling: how researchers find the right mix of people to question, how modern technology is reshaping (and reducing the cost of) polling around the world, and what this means for the future of political insights.

We also take a close look at the current state of Australian politics, exploring where the public really sits on net zero, cost-of-living pressures, the nuclear vs renewables debate, and just how far behind Australia is when it comes to technological innovation compared with the United States.

A fascinating, myth-busting conversation about what Australians are thinking — and why it matters.