The Jo Show is where real marketing meets real stories. Hosted by Jo McKee — marketing strategist, agency owner and queen of ROI — this is a space for business owners who want to grow without losing their sanity.
Each episode dives into what really works in marketing today. Jo shares strategies that get results, and chats with business owners who open up about the highs, lows and lessons from building their brands. You’ll hear how they’ve grown their sales, what hasn’t worked, and how they turned things around.
Expect sharp insights, smart conversations and a good dose of Aussie humour. Whether you’re running an eCommerce store, service business or startup, The Jo Show gives you the kind of marketing & business resilience know-how that keeps your brand relevant and your revenue strong.
Jo draws on her experience as Mentor in the Queensland Government's Mentoring 4 Growth program, as well as building businesses in film distribution, telecommunications and marine tourism.
The Jo Show is where real marketing meets real stories. Hosted by Jo McKee — marketing strategist, agency owner and queen of ROI — this is a space for business owners who want to grow without losing their sanity.
Each episode dives into what really works in marketing today. Jo shares strategies that get results, and chats with business owners who open up about the highs, lows and lessons from building their brands. You’ll hear how they’ve grown their sales, what hasn’t worked, and how they turned things around.
Expect sharp insights, smart conversations and a good dose of Aussie humour. Whether you’re running an eCommerce store, service business or startup, The Jo Show gives you the kind of marketing & business resilience know-how that keeps your brand relevant and your revenue strong.
Jo draws on her experience as Mentor in the Queensland Government's Mentoring 4 Growth program, as well as building businesses in film distribution, telecommunications and marine tourism.
If you’ve ever wondered whether your oddly specific obsession could become a real product, this one’s for you. Margaret C Beeler took two things she loves – books and cocktails – and turned them into Tropetails: the world’s first cocktail and mocktail recipe book inspired by literary tropes, now a full product line after a successful crowdfunding run.
Today we unpack how she did it, what worked, what didn’t, and what you can steal for your own business. Thank you for joining us.
Check out our sponsors in the description below. See below for timestamps, and to give feedback or send questions to Jo. ________________________________________________________________CONTACT JO: Feedback → give feedback to Jo: grow@mckeecreative.store
Apply to be a guest on The Jo Show → https://mckeecreative.store/the-jo-show-guest-application/ ________________________________________________________________EPISODE LINKS:
Margaret C Beeler: https://linktr.ee/margaretcbeeler
Tropetails: https://tropetails.com/ ________________________________________________________________ SPONSORS: To support this podcast, check out our sponsor: McKee Creative → Done-for-you marketing systems that create revenue growth and bring real peace of mind.
Go to: https://mckeecreative.store ________________________________________________________________ OUTLINE:
00:00:03 Introduction to Tropetails
00:02:23 Launching on Kickstarter
00:03:24 Understanding Kickstarter’s Platform
00:05:15 Community Engagement and Success
00:09:26 Diversifying with Instant Cocktails
00:17:19 Challenges and Triumphs in Product Development 00:26:44 Advice for Niche Market Success