The Jo Show is where real marketing meets real stories. Hosted by Jo McKee — marketing strategist, agency owner and queen of ROI — this is a space for business owners who want to grow without losing their sanity.
Each episode dives into what really works in marketing today. Jo shares strategies that get results, and chats with business owners who open up about the highs, lows and lessons from building their brands. You’ll hear how they’ve grown their sales, what hasn’t worked, and how they turned things around.
Expect sharp insights, smart conversations and a good dose of Aussie humour. Whether you’re running an eCommerce store, service business or startup, The Jo Show gives you the kind of marketing & business resilience know-how that keeps your brand relevant and your revenue strong.
Jo draws on her experience as Mentor in the Queensland Government's Mentoring 4 Growth program, as well as building businesses in film distribution, telecommunications and marine tourism.
The Jo Show is where real marketing meets real stories. Hosted by Jo McKee — marketing strategist, agency owner and queen of ROI — this is a space for business owners who want to grow without losing their sanity.
Each episode dives into what really works in marketing today. Jo shares strategies that get results, and chats with business owners who open up about the highs, lows and lessons from building their brands. You’ll hear how they’ve grown their sales, what hasn’t worked, and how they turned things around.
Expect sharp insights, smart conversations and a good dose of Aussie humour. Whether you’re running an eCommerce store, service business or startup, The Jo Show gives you the kind of marketing & business resilience know-how that keeps your brand relevant and your revenue strong.
Jo draws on her experience as Mentor in the Queensland Government's Mentoring 4 Growth program, as well as building businesses in film distribution, telecommunications and marine tourism.
Vicki Apodaca brings a fresh perspective to startup growth in the SaaS field, covering negotiating equity, the difference an ownership mindset makes, self-care and initiative.
EPISODE LINKS:
Vicki Apodaca: https://www.linkedin.com/in/victoriaapodaca/
SendTurtle: https://sendturtle.com/
Carta: https://carta.com/equity-management/
SPONSOR:
McKee Creative → Done-for-you marketing systems that create revenue growth and bring real peace of mind. https://mckeecreative.store
OUTLINE:
00:00 Introduction to Vicky Apodaca and Her Journey
05:50 Transitioning from Startups to Growth Roles
11:01 The Importance of Equity in Startups
14:03 Building a Strong Team for Startups
21:33 Navigating Growth and Market Fit
25:30 Understanding Send Turtle's Offerings
28:42 Challenges in Customer Engagement and Retention
38:11 Personal Reflections and Work-Life Balance
43:56 Final Thoughts on Surrounding Yourself with Good People