The Jo Show is where real marketing meets real stories. Hosted by Jo McKee — marketing strategist, agency owner and queen of ROI — this is a space for business owners who want to grow without losing their sanity.
Each episode dives into what really works in marketing today. Jo shares strategies that get results, and chats with business owners who open up about the highs, lows and lessons from building their brands. You’ll hear how they’ve grown their sales, what hasn’t worked, and how they turned things around.
Expect sharp insights, smart conversations and a good dose of Aussie humour. Whether you’re running an eCommerce store, service business or startup, The Jo Show gives you the kind of marketing & business resilience know-how that keeps your brand relevant and your revenue strong.
Jo draws on her experience as Mentor in the Queensland Government's Mentoring 4 Growth program, as well as building businesses in film distribution, telecommunications and marine tourism.
The Jo Show is where real marketing meets real stories. Hosted by Jo McKee — marketing strategist, agency owner and queen of ROI — this is a space for business owners who want to grow without losing their sanity.
Each episode dives into what really works in marketing today. Jo shares strategies that get results, and chats with business owners who open up about the highs, lows and lessons from building their brands. You’ll hear how they’ve grown their sales, what hasn’t worked, and how they turned things around.
Expect sharp insights, smart conversations and a good dose of Aussie humour. Whether you’re running an eCommerce store, service business or startup, The Jo Show gives you the kind of marketing & business resilience know-how that keeps your brand relevant and your revenue strong.
Jo draws on her experience as Mentor in the Queensland Government's Mentoring 4 Growth program, as well as building businesses in film distribution, telecommunications and marine tourism.
Ever wondered what it really takes to grow a skincare brand that customers fall in love with — and keep coming back to?
In this first episode of The Jo Show, I chat with Kim Guseli, founder of Botanical Skincare Lab, about the behind-the-scenes reality of turning passion into a thriving business.
Kim shares how she built a loyal customer base in a saturated market, what worked (and what didn’t) in her marketing, and why listening to her audience has been the key to lasting growth.
We talk about:
If you’ve ever felt stuck trying to stand out in your niche, Kim’s experience of building according to her unique strengths will inspire you to find your way.
Listen in for real insights from a small business owner who’s built something beautiful, inside and out.
Botanical Skincare Lab
Buy direct: https://botanicalskincarelab.com.au
Follow on Instagram: https://www.instagram.com/botanicalskincarelab/
Follow on Facebook: https://www.facebook.com/BotanicalSkincareLabHerveyBay
And shoutout to Replenish Refill for believing in Botanical Skincare Labs from the beginning: https://www.instagram.com/replenishrefill/
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McKee Creative
Get Jo to build and maintain her powerful done-for-you flywheel marketing system for your business, with the Economy Marketing Package: https://mckeecreative.store
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Music
Epidemic Sound Intro and Outro: ‘Talk Talk’, Wendy Marcini
Get a free trial of Epidemic Sound here: https://share.epidemicsound.com/et3uqe
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Incredibly comfortable clothing
Jo wears 100% mulberry silk blouse, handcrafted from Tara Sartoria: https://tarasartoria.com
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Want to be a guest?
Spill your story + marketing wins: apply at https://mckeecreative.store/the-jo-show-guest-application/