The Jo Show is where real marketing meets real stories. Hosted by Jo McKee — marketing strategist, agency owner and queen of ROI — this is a space for business owners who want to grow without losing their sanity.
Each episode dives into what really works in marketing today. Jo shares strategies that get results, and chats with business owners who open up about the highs, lows and lessons from building their brands. You’ll hear how they’ve grown their sales, what hasn’t worked, and how they turned things around.
Expect sharp insights, smart conversations and a good dose of Aussie humour. Whether you’re running an eCommerce store, service business or startup, The Jo Show gives you the kind of marketing & business resilience know-how that keeps your brand relevant and your revenue strong.
Jo draws on her experience as Mentor in the Queensland Government's Mentoring 4 Growth program, as well as building businesses in film distribution, telecommunications and marine tourism.
The Jo Show is where real marketing meets real stories. Hosted by Jo McKee — marketing strategist, agency owner and queen of ROI — this is a space for business owners who want to grow without losing their sanity.
Each episode dives into what really works in marketing today. Jo shares strategies that get results, and chats with business owners who open up about the highs, lows and lessons from building their brands. You’ll hear how they’ve grown their sales, what hasn’t worked, and how they turned things around.
Expect sharp insights, smart conversations and a good dose of Aussie humour. Whether you’re running an eCommerce store, service business or startup, The Jo Show gives you the kind of marketing & business resilience know-how that keeps your brand relevant and your revenue strong.
Jo draws on her experience as Mentor in the Queensland Government's Mentoring 4 Growth program, as well as building businesses in film distribution, telecommunications and marine tourism.
Zak Ali, US GM of Finder.com, didn’t take the traditional career path by getting a college degree. However, his full-stack marketing skills and ability to keep pace with change makes him an effective leader.
Zak shares ways that small businesses owners can keep their brands visible in an era of AI search.
Thank you for joining us. Check out our sponsors in the description below.
See below for timestamps, transcript, and to give feedback or send questions to Jo.
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CONTACT JO:
Feedback → give feedback to Jo: grow@mckeecreative.store
Apply to be a guest on The Jo Show → https://mckeecreative.store/the-jo-show-guest-application/
CONNECT WITH ZAK
LinkedIn → https://www.linkedin.com/in/zak-ali44/
BlueSky → https://bsky.app/profile/zakali.bsky.social
Zak’s “Will AI Search Make You Throw Away Your SEO Playbooks?” on Forbes→ https://www.forbes.com/councils/forbesbusinessdevelopmentcouncil/2025/11/20/will-ai-search-make-you-throw-away-your-seo-playbooks/
OTHER LINKS
After the show we were talking about Zak’s wife, Cassie’s, handmade Rug Store and it’s gorgeous so I’m sharing there here too … check it out → shop-jubi.com
Claude’s “Keep Thinking” campaign → https://www.youtube.com/watch?v=FDNkDBNR7AM
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TIMESTAMPS
00:00 Zach Ali's Unconventional Career Path
02:47 The Evolution of SEO and Marketing
05:49 Small Business Opportunities in the Digital Age
08:58 The Importance of Authenticity in Content Creation
12:03 Adapting to Change: Skills for the Future
14:45 The Role of AI in Marketing
17:33 Building Trust Through Video Content
20:33 Navigating the New Marketing Landscape
23:32 Advice for Aspiring Entrepreneurs
26:37 Final Thoughts and Future Outlook