Behind every fast-growing law firm is a strategy most people never see.
In this episode, Marc sits down with Trudy Emlaw, former CMO of Mike Morse Law Firm and current CMO of George Sink Injury Lawyers, to break down the playbook behind data-driven growth, brand building, and long-term community investment.
Discover how the country’s most strategic legal marketers think about growth, measure success, and turn brand trust into signed cases.
What you’ll learn in this episode:
If you want to understand how elite PI firms grow sustainably, predictably, and with real loyalty, this conversation is the roadmap.
————————— Contents of this video —————————
00:00 – Introducing Trudy Emlaw
01:04 – Data-Driven Marketing: Lessons Learned
03:58 – Balancing Data and Creativity in Marketing
06:04 – The Evolution of Trudy’s Role at Mike Morse Law Firm
09:15 – In-House vs. Agency Marketing: Finding the Right Balance
11:57 – Creative Marketing: Thinking Outside the Box
13:25 – How to Make an Effective TV Ad
14:18 – Community Engagement as a Marketing Strategy
19:11 – Investing in Community for Long-Term Success
21:06 – Branding vs. Direct Response Marketing
25:23 – The Future of Marketing: Personalization and Automation