Farah & Farah is one of the most recognizable law firms in the Southeast. But the real story isn’t the billboards or the advertising; it’s the family behind the growth.
In this episode, Jon and Marc sit down with Eddie Farah, Chuck Farah, and the next generation of attorneys (Dalya Farah, Rawan Farah, and Rania Farah) to discuss the values, decisions, and client philosophy that built the firm and continue to drive it forward.
Tune in and learn:
How the Farahs sustain growth year after year
Why client experience drives more cases than any marketing tactic
How family dynamics shape leadership and culture
What the next generation is changing inside the firm
How Farah & Farah balances instinct with data in a competitive PI market
Why the firm reinvests heavily in people, training, and long-term decisions
If you want to understand what lasting success looks like in personal injury, this is the blueprint.
————————— Contents of this video —————————
00:00 – Introduction to Farah & Farah
02:11 – Eddie and Chuck on why their kids chose to join the practice
03:31 – How passion, purpose, and long workdays shaped the next generation
05:02 – Meet Dalya, Rawan, and Rania and what each does inside the firm
06:11 – Growing up in the firm: early memories, home-phone client calls, and TV ads
08:39 – Why the Farahs treat family the same as every employee
11:06 – How the kids reinvigorated the firm’s growth and energy
13:23 – The moment Chuck recognized Jon’s SEO expertise and the shift it created
14:55 – The real driver of growth: client results and repeat referrals
16:25 – How collaboration across generations strengthens case strategy
18:52 – Billboard testing, audience feedback, and why the “It’s All About You” message still works
20:42 – Building a long-term firm: reinvestment, training, and avoiding complacency
23:54 – Marketing mistakes, lessons learned, and how Farah & Farah adapts
28:21 – The Rolling Stones story and how “It’s All About You” was born
30:59 – Why other firms stall and why Farah & Farah never stops moving
33:16 – The Farah growth formula: take care of clients, people, and the business