Leo sits down with Giuseppe Grammatico, franchise consultant, entrepreneur and author of Franchise Freedom. After helping more than a thousand people assess whether they should leave their W2 and become business owners, Giuseppe has built a proven framework for evaluating risk, opportunity and personal fit.
He explains why so many people feel overwhelmed when exploring business ownership, how franchise lists send people in the wrong direction, and why the real starting point is clarity about your lifestyle, goals and the role you want to play. Giuseppe breaks down how to evaluate opportunities without emotion, what franchisors actually look for, and how to narrow thousands of options into a few that truly align with your life.
Whether you are exploring franchising, real estate, or any form of entrepreneurship, this conversation gives you a clearer way to think about ownership, risk and long term decision making.
What you will learn:
⏱️ Timestamps
00:00 Introduction and Giuseppe’s background
05:00 Why people feel stuck when exploring business ownership
10:00 How to define your ideal business before looking at brands
15:00 Lifestyle fit and understanding the owner role
20:00 What franchisors look for in qualified candidates
25:00 Startup timelines and common business models
30:00 When franchising may not be the right fit
👇 One Smart Move Before You Explore Business Ownership (from Giuseppe)
If you are thinking about franchising or leaving your W2 to start a business, do not guess your way through it. Download my free book to learn how to evaluate opportunities, reduce risk, and choose a model that fits your goals and lifestyle.
📘 Free Book: https://ggthefranchiseguide.com/book/
🎥 More Education: https://www.youtube.com/@ggthefranchiseguide
Connect with Giuseppe
Facebook: https://www.facebook.com/GGTheFranchiseGuide
Instagram: https://www.instagram.com/ggthefranchiseguide
Twitter: https://twitter.com/ggfranchguide
YouTube: https://www.youtube.com/@ggthefranchiseguide
Spotify Podcast: https://open.spotify.com/show/13LTN5UzA57w2dTB4iV0fm
LinkedIn: https://www.linkedin.com/company/gg-the-franchise-guide
Apple Podcast: https://podcasts.apple.com/us/podcast/franchise-freedom/id1499864638
TikTok: https://tiktok.com/@ggthefranchiseguide
Connect with Leo
LinkedIn: https://www.linkedin.com/in/leo-young
Instagram: https://www.instagram.com/leoyoungrealestate
Invest with us: https://tidycal.com/leoyoungrealestate/investor-alignment-callDisclaimer
This episode is for educational and entertainment purposes only. Nothing here is financial, legal or tax advice. Always consult your own licensed professionals before making decisions.