Learn about marketing from your host Andrew Veitch who's recruited over 1 million e-commerce customers and hear guests from brilliant stores and marketing experts.
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Learn about marketing from your host Andrew Veitch who's recruited over 1 million e-commerce customers and hear guests from brilliant stores and marketing experts.
Boost your sales through adaptive TV advertising with David Sanderson, Director of Sky AdSmart
The Joy of Marketing
22 minutes 56 seconds
3 years ago
Boost your sales through adaptive TV advertising with David Sanderson, Director of Sky AdSmart
Despite the rise of social media advertising, David explains why TV is still the most effective form of advertising there is.
They also discuss, in detail, how Adsmart works compared to traditional TV advertising; how you can use Adsmart to reactive lapsed/lost customers and how, using the same data sources we use at Machine Labs, you can target very specific groups of people with your smart ads.
The Joy of Marketing
Learn about marketing from your host Andrew Veitch who's recruited over 1 million e-commerce customers and hear guests from brilliant stores and marketing experts.
