The Kara Report | Online Marketing Tips and Candid Business Conversations
Kara Duncan
104 episodes
1 week ago
Two years. Over a hundred conversations. Countless moments where I hit record not knowing what would come out on the other side and somehow, it all added up to this. Instead of doing a neat, polished recap or a predictable year-end episode, I wanted to do something more honest (and more fun). You’ll hear pieces from the very beginning, when everything was scrappier (and yet also, more scripted). There are moments I forgot I ever shared, lessons I didn’t realize I was still carrying, an...
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Two years. Over a hundred conversations. Countless moments where I hit record not knowing what would come out on the other side and somehow, it all added up to this. Instead of doing a neat, polished recap or a predictable year-end episode, I wanted to do something more honest (and more fun). You’ll hear pieces from the very beginning, when everything was scrappier (and yet also, more scripted). There are moments I forgot I ever shared, lessons I didn’t realize I was still carrying, an...
91 | How To Build Powerful Case Studies That Sell Your Offers (Without Overpromising!) with Jocelyn Montemarano
The Kara Report | Online Marketing Tips and Candid Business Conversations
40 minutes
3 months ago
91 | How To Build Powerful Case Studies That Sell Your Offers (Without Overpromising!) with Jocelyn Montemarano
We’ve all seen flashy testimonials that shout about $50K launches or $10K months. But most of us don’t have case studies like that—and honestly, even if we did, would they really convince someone that our offer is right for them? Probably not. In this episode, sales content coach Jocelyn Montemarano breaks down why case studies are the most underutilized (and most powerful) sales tool in your business. She shares her signature “three types of case studies” framework, the Rent the Runway anal...
The Kara Report | Online Marketing Tips and Candid Business Conversations
Two years. Over a hundred conversations. Countless moments where I hit record not knowing what would come out on the other side and somehow, it all added up to this. Instead of doing a neat, polished recap or a predictable year-end episode, I wanted to do something more honest (and more fun). You’ll hear pieces from the very beginning, when everything was scrappier (and yet also, more scripted). There are moments I forgot I ever shared, lessons I didn’t realize I was still carrying, an...
