Allow AI to elevate roles in your business! In this episode of the Knowing Podcast, Mark de Grasse, a modern marketing expert and AI advocate, speaks with Christene Marie about the intersection of AI, marketing, personal growth, and business leadership. Mark delves into his transformative personal journey and its profound influence on his approach to life and business. He reflects on his ”awakening” experience, sharing how he transitioned from a state of unfulfilled contentment, to a deeper understanding of happiness, purpose, and authenticity. Mark recounts how this awakening prompted him to reevaluate his priorities, moving away from materialistic goals and toward a mission-driven perspective. Mark also emphasizes the critical role of branding, consistency, and long-term vision in creating sustainable success. Rejecting the notion of ”vanity metrics,” he advocates for defining meaningful key performance indicators (KPIs) aligned with personal and organizational values. Mark discusses the integration of artificial intelligence (AI) in streamlining processes and enhancing branding consistency, underscoring the importance of human oversight in leveraging AI tools effectively. From this podcast, gain insights to elevate your business using innovative AI-driven approaches. Important Moments: [4:12] Pursuit of Growth Over Perfection [6:50] The Importance of Vision in Business [9:07] Introduction to AI Branding Academy [11:19] AI’s Role in Business and Marketing [17:20] Navigating Overcommitment and Burnout [19:40] Awakening and Redefining Success [26:22] Shadow Work and Emotional Healing [28:46] Physical Fitness and the Mind-Body Connection [37:30] Spirituality and Health [43:15] AI’s Future Role in Systems and Branding [47:25] Balancing Brand Consistency with Customer Experience [55:12] The Freedom of Purpose-Driven Work [59:00] Embracing Failure as a Path to Growth — Sign up for Christene Marie’s Newsletter: https://christenemarie.com/receive-newsletter/ Read the blog: https://christenemarie.com/blog/ Invite Christene to speak: https://christenemarie.com/speaking/ — If you are interested to learn more about Mark’s framework that can elevate your brand through AI-powered applications, visit https://markdegrasse.com/ LinkedIn: https://www.linkedin.com/in/mark-de-grasse-19a50127/ Instagram: https://www.instagram.com/markdegrasse/ YouTube: https://www.youtube.com/c/MarkdeGrasse