Marketing that shifts behavior and the “secret sauce” myth; on experimentation at speed, idea triage, and career proofing | Ugo Iwuchukwu (Head of Marketing, Bamboo)

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The Kraft

Emeka Okonkwo

9 episodes

3 weeks ago

Conversations with senior leaders on the mindsets, mental models, and systems behind how they work and lead, to help you grow stronger in your own craft. For questions, email me: thekraftwithemmy@gmail.com

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Careers

Business

Marketing that shifts behavior and the “secret sauce” myth; on experimentation at speed, idea triage, and career proofing | Ugo Iwuchukwu (Head of Marketing, Bamboo)

The Kraft

54 minutes

2 months ago

Marketing that shifts behavior and the “secret sauce” myth; on experimentation at speed, idea triage, and career proofing | Ugo Iwuchukwu (Head of Marketing, Bamboo)