The Kula Ring focuses on manufacturing marketers working in complex B2B industries. Every week, Jeff White and Carman Pirie sit down with a marketer to see what excites them in their marketing endeavours. Topics include: strategy, digital transformations, customer experience, organizational culture, e-commerce, and in-person marketing tactics.
Years ago, we noticed that not enough was being said about the B2B marketers doing incredible work, and when they were acknowledged, it was often in SaaS environments. We set out to change that. Now, hundreds of episodes in, we are still ensuring that the hard-working B2B manufacturing marketers have a place to share their successes (and a few things to avoid) with our peers.
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The Kula Ring focuses on manufacturing marketers working in complex B2B industries. Every week, Jeff White and Carman Pirie sit down with a marketer to see what excites them in their marketing endeavours. Topics include: strategy, digital transformations, customer experience, organizational culture, e-commerce, and in-person marketing tactics.
Years ago, we noticed that not enough was being said about the B2B marketers doing incredible work, and when they were acknowledged, it was often in SaaS environments. We set out to change that. Now, hundreds of episodes in, we are still ensuring that the hard-working B2B manufacturing marketers have a place to share their successes (and a few things to avoid) with our peers.
Evolving Marketing from Sales Support to a Strategic Growth Machine
The Kula Ring
32 minutes 5 seconds
3 months ago
Evolving Marketing from Sales Support to a Strategic Growth Machine
In this episode of The Kula Ring, we sit down with Tom Greensall, Head of Marketing at BGR, to explore how the company is shifting from a sales-led approach to a marketing-driven growth engine. Tom discusses the challenges of redefining marketing’s role in a traditionally sales-focused industry, building a new website with intent-driven design, and leveraging AI and freelancers to scale a lean marketing team. He also shares how patience, leadership buy-in, and a focus on long-term strategy are key to transforming marketing into a core driver of revenue and growth.
The Kula Ring
The Kula Ring focuses on manufacturing marketers working in complex B2B industries. Every week, Jeff White and Carman Pirie sit down with a marketer to see what excites them in their marketing endeavours. Topics include: strategy, digital transformations, customer experience, organizational culture, e-commerce, and in-person marketing tactics.
Years ago, we noticed that not enough was being said about the B2B marketers doing incredible work, and when they were acknowledged, it was often in SaaS environments. We set out to change that. Now, hundreds of episodes in, we are still ensuring that the hard-working B2B manufacturing marketers have a place to share their successes (and a few things to avoid) with our peers.
