The Kula Ring focuses on manufacturing marketers working in complex B2B industries. Every week, Jeff White and Carman Pirie sit down with a marketer to see what excites them in their marketing endeavours. Topics include: strategy, digital transformations, customer experience, organizational culture, e-commerce, and in-person marketing tactics.
Years ago, we noticed that not enough was being said about the B2B marketers doing incredible work, and when they were acknowledged, it was often in SaaS environments. We set out to change that. Now, hundreds of episodes in, we are still ensuring that the hard-working B2B manufacturing marketers have a place to share their successes (and a few things to avoid) with our peers.
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The Kula Ring focuses on manufacturing marketers working in complex B2B industries. Every week, Jeff White and Carman Pirie sit down with a marketer to see what excites them in their marketing endeavours. Topics include: strategy, digital transformations, customer experience, organizational culture, e-commerce, and in-person marketing tactics.
Years ago, we noticed that not enough was being said about the B2B marketers doing incredible work, and when they were acknowledged, it was often in SaaS environments. We set out to change that. Now, hundreds of episodes in, we are still ensuring that the hard-working B2B manufacturing marketers have a place to share their successes (and a few things to avoid) with our peers.
Why Manufacturing Marketers Need to Focus On Customer Experience (CX)
The Kula Ring
42 minutes 30 seconds
3 weeks ago
Why Manufacturing Marketers Need to Focus On Customer Experience (CX)
For the first episode in our 2025 Holiday Series we are looking back at our conversation with Augie Ray, Senior Research Analyst and Executive Advisor of Customer Experience at Gartner, about how CX is the most important aspect of marketing and how to focus on customers' unmet needs.
The Kula Ring
The Kula Ring focuses on manufacturing marketers working in complex B2B industries. Every week, Jeff White and Carman Pirie sit down with a marketer to see what excites them in their marketing endeavours. Topics include: strategy, digital transformations, customer experience, organizational culture, e-commerce, and in-person marketing tactics.
Years ago, we noticed that not enough was being said about the B2B marketers doing incredible work, and when they were acknowledged, it was often in SaaS environments. We set out to change that. Now, hundreds of episodes in, we are still ensuring that the hard-working B2B manufacturing marketers have a place to share their successes (and a few things to avoid) with our peers.
