The Kula Ring focuses on manufacturing marketers working in complex B2B industries. Every week, Jeff White and Carman Pirie sit down with a marketer to see what excites them in their marketing endeavours. Topics include: strategy, digital transformations, customer experience, organizational culture, e-commerce, and in-person marketing tactics.
Years ago, we noticed that not enough was being said about the B2B marketers doing incredible work, and when they were acknowledged, it was often in SaaS environments. We set out to change that. Now, hundreds of episodes in, we are still ensuring that the hard-working B2B manufacturing marketers have a place to share their successes (and a few things to avoid) with our peers.
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The Kula Ring focuses on manufacturing marketers working in complex B2B industries. Every week, Jeff White and Carman Pirie sit down with a marketer to see what excites them in their marketing endeavours. Topics include: strategy, digital transformations, customer experience, organizational culture, e-commerce, and in-person marketing tactics.
Years ago, we noticed that not enough was being said about the B2B marketers doing incredible work, and when they were acknowledged, it was often in SaaS environments. We set out to change that. Now, hundreds of episodes in, we are still ensuring that the hard-working B2B manufacturing marketers have a place to share their successes (and a few things to avoid) with our peers.
Why UX and Accessibility Are Crucial to Your Manufacturing Website
The Kula Ring
26 minutes 58 seconds
2 months ago
Why UX and Accessibility Are Crucial to Your Manufacturing Website
In this special episode of The Kula Ring, co-hosts Carman Pirie and Jeff White flip the script as Carman interviews Jeff about his <a href="https://content.kulapartners.com/q3-25-digital-buying-enablement">UX</a> and <a href="https://content.kulapartners.com/the-two-website-problem-kula-partners">accessibility</a> POVs inspired by the 2025 Industrial Buyer Pulse research. They explore how industrial websites must evolve to support self-serve quoting, mobile accessibility, and B2B e-commerce experiences that foster trust. Jeff discusses how integrating functionality, maintaining design consistency, and honouring complexity can transform manufacturing sites into powerful sales tools.
You can find the full report <a href="https://content.kulapartners.com/industrial-buyer-pulse-research-report/q3-2025">here</a>
The Kula Ring
The Kula Ring focuses on manufacturing marketers working in complex B2B industries. Every week, Jeff White and Carman Pirie sit down with a marketer to see what excites them in their marketing endeavours. Topics include: strategy, digital transformations, customer experience, organizational culture, e-commerce, and in-person marketing tactics.
Years ago, we noticed that not enough was being said about the B2B marketers doing incredible work, and when they were acknowledged, it was often in SaaS environments. We set out to change that. Now, hundreds of episodes in, we are still ensuring that the hard-working B2B manufacturing marketers have a place to share their successes (and a few things to avoid) with our peers.
