In today's episode of The Label Machine Podcast, Nick Sadler talks with Vasja Veber, CBDO and co-founder of Viberate, a leading analytics platform for musicians.
They discuss how artists and record labels can leverage data to make strategic decisions, benchmark performance, and understand their impact globally. Vasja shares insights on the evolution of data in the music industry, the importance of networking, and anecdotal experiences from managing renowned techno DJ UMEK.
Tune in to learn about Viberate's powerful tools for musicians and industry professionals alike.
00:00 Introduction to Today's Podcast
00:50 Meet Vasja Veber: Pioneer in Music Analytics
01:22 Vasja's Journey in the Music Industry
02:38 The Birth of Viberate
09:00 Challenges and Successes in Silicon Valley1
3:53 Understanding Viberate's Core Mission
16:07 How Artists and Labels Use Viberate
23:59 Understanding the Importance of Context in Data
24:57 Pitching Songs to Spotify Playlists
25:56 Trends and Patterns in Music Data
29:23 Success Stories and Artist Growth
34:07 Challenges for Non-Performing Artists
42:25 The Role of AI in Music Analytics
46:52 Final Thoughts and Contact Information