In this episode, I sit down with Brian Dreyer, “Product Marketing Leader for the AI Era” and Director of Product Marketing at Skan AI, to talk about what it really looks like to use AI in our day-to-day work. Brian walks through how he uses tools like Claude and Claude Code to build research systems, refresh SEO content, and even spin up his own internal apps without being a full-time engineer. We get into why “AI-powered” is the new “we’re a SaaS company,” why differentiation still has to st...
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In this episode, I sit down with Brian Dreyer, “Product Marketing Leader for the AI Era” and Director of Product Marketing at Skan AI, to talk about what it really looks like to use AI in our day-to-day work. Brian walks through how he uses tools like Claude and Claude Code to build research systems, refresh SEO content, and even spin up his own internal apps without being a full-time engineer. We get into why “AI-powered” is the new “we’re a SaaS company,” why differentiation still has to st...
EPISODE 1: Matthew Moran on Navigating the Challenges of Product Marketing
The Last Word on Product Marketing
22 minutes
1 year ago
EPISODE 1: Matthew Moran on Navigating the Challenges of Product Marketing
In this premier episode of The Last Word on Product Marketing, Liza Cichowski speaks with Matthew Moran, product marketing director at Eyeota, a division of Dun & Bradstreet. They discuss the challenges of aligning product marketing with corporate strategy, the importance of communication and collaboration with sales teams, and how to navigate market changes and evolving customer expectations. Matthew shares insights on effective messaging, the role of storytelling in marketing, and the s...
The Last Word on Product Marketing
In this episode, I sit down with Brian Dreyer, “Product Marketing Leader for the AI Era” and Director of Product Marketing at Skan AI, to talk about what it really looks like to use AI in our day-to-day work. Brian walks through how he uses tools like Claude and Claude Code to build research systems, refresh SEO content, and even spin up his own internal apps without being a full-time engineer. We get into why “AI-powered” is the new “we’re a SaaS company,” why differentiation still has to st...
