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In this episode, we dive into the ongoing challenge every creative faces: balancing the craft with the business. It’s easy to focus on the art when you’re just starting out, but as opportunities grow, the admin, marketing, and processes can quickly take over, and often at the expense of creativity.
We break it all down step by step: from the early days of pure experimentation, to the growth stage where business becomes unavoidable, and finally to the strategies and systems that help us find balance today. Along the way, we share our own processes, practical steps you can implement right now, and even how lifestyle decisions play a role in keeping your creative energy intact.
Outside of the main discussion, we also touch on what the recipe is for a good shoot, a brief note from James Clear’s newsletter, the new Canon C50 (released after this episode was recorded), and the resurgence of compact digital cameras.
This one’s a mix of industry chat, personal reflection, and actionable takeaways. Perfect for anyone trying to navigate the fine line between being a creative and running a creative business.
CHAPTERS
00:00 - Intro
01:37 - Ingredients for a good shoot
07:55 - Canon C50
11:25 - Apple event & innovation
14:30 - Compact digital cameras
17:08 - Balancing business & creativity
18:45 - Creative side, craft, experimentation, early career
23:25 - Growth stages, business, marketing, vision, processes
28:50 - Our own processes
35:50 - Processes to implement right now
43:40 - Matt’s photography processes
47:23 - Lifestyle decisions
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