How can we add a layer of quality to the programmatic inventory we buy from publishers without having to invade privacy or use private information? Let us introduce you to CONTXTFUL! Guillaume Bouchard explains that they leverage motion sensors found on mobile devices to determine how attentive a user is to their device in real-time. This, in turn, helps publishers create more profit and help advertisers buy better inventory in an efficient way that strays away from the norm. Bouchard and Bidochka also chat about the future of marketing technologies and the lean towards the attention economy. This is an episode you don't want to miss!