The challenge for many leading brands is staying relevant in categories where functional claims and pricing pressure can erode brand value. As part of our Effie Awards South Africa series, which explores marketing and advertising effectiveness with leading marketers and advertising trailblazers, I spoke to Elizabeth Mokwena, Executive Marketing Director at Unilever, about why emotion still matters. Conversation Highlights Emotion as a driver of marketing effectivenessHow Vaseline’s “Mntana ka...
All content for The Lead Creative is the property of Mongezi Mtati and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The challenge for many leading brands is staying relevant in categories where functional claims and pricing pressure can erode brand value. As part of our Effie Awards South Africa series, which explores marketing and advertising effectiveness with leading marketers and advertising trailblazers, I spoke to Elizabeth Mokwena, Executive Marketing Director at Unilever, about why emotion still matters. Conversation Highlights Emotion as a driver of marketing effectivenessHow Vaseline’s “Mntana ka...
Marketing Connects Business with People and Communities: Brian Yuyi, CEO of MASA
The Lead Creative
18 minutes
6 days ago
Marketing Connects Business with People and Communities: Brian Yuyi, CEO of MASA
How do we ensure that marketing has a seat at the business table? That’s one of the questions explored with Brian Yuyi, CEO of the Marketing Association of South Africa (MASA), in this episode of The Lead Creative recorded at the IMC Conference. The conversation looks at how to give marketing a stronger voice in business, inspire the next generation to join the profession, and elevate those already driving growth and creativity. “Marketing is business and business is marketing,” says Brian. “...
The Lead Creative
The challenge for many leading brands is staying relevant in categories where functional claims and pricing pressure can erode brand value. As part of our Effie Awards South Africa series, which explores marketing and advertising effectiveness with leading marketers and advertising trailblazers, I spoke to Elizabeth Mokwena, Executive Marketing Director at Unilever, about why emotion still matters. Conversation Highlights Emotion as a driver of marketing effectivenessHow Vaseline’s “Mntana ka...
