Send us a text Crises don’t wait for perfect plans, which is why Michelle Ehrhart’s mantra—practice makes permanent—hits so hard. Michelle, former VP of global communications at FedEx and now CMO at the University of Memphis, joins us to share the field‑tested playbook behind her new book, Crisis Compass. Tom and Michele share stories from their experiences and dig into the habits that turn panic into poise: understanding operations, running rigorous tabletop drills, and being ready to respon...
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Send us a text Crises don’t wait for perfect plans, which is why Michelle Ehrhart’s mantra—practice makes permanent—hits so hard. Michelle, former VP of global communications at FedEx and now CMO at the University of Memphis, joins us to share the field‑tested playbook behind her new book, Crisis Compass. Tom and Michele share stories from their experiences and dig into the habits that turn panic into poise: understanding operations, running rigorous tabletop drills, and being ready to respon...
EP 61 Building Brand Resilience Before Crisis Hits, with Tiffany Muehlbauer
The Leading in a Crisis Podcast
21 minutes
3 months ago
EP 61 Building Brand Resilience Before Crisis Hits, with Tiffany Muehlbauer
Send us a text What happens when crisis hits your business and the only information people can find about you online is that negative event? In our conversation with communications expert Tiffany Muehlbauer, we dive deep into her innovative "Pool Theory" concept that's changing how organizations approach crisis preparation. The Pool Theory isn't about shouting louder when trouble arrives—it's about creating enough momentum in your brand presence beforehand that disruptions barely make waves....
The Leading in a Crisis Podcast
Send us a text Crises don’t wait for perfect plans, which is why Michelle Ehrhart’s mantra—practice makes permanent—hits so hard. Michelle, former VP of global communications at FedEx and now CMO at the University of Memphis, joins us to share the field‑tested playbook behind her new book, Crisis Compass. Tom and Michele share stories from their experiences and dig into the habits that turn panic into poise: understanding operations, running rigorous tabletop drills, and being ready to respon...
