Superpowered Co-Founder Patrick Vlaskovits on the Importance of Focus and Anti-Personas in B2B

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The Lean B2B Podcast

Etienne Garbugli

18 episodes

3 weeks ago

Monthly discussions with entrepreneurs and innovators on how to leverage customer insights to build and grow B2B businesses.

Business

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Monthly discussions with entrepreneurs and innovators on how to leverage customer insights to build and grow B2B businesses.

Business

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Superpowered Co-Founder Patrick Vlaskovits on the Importance of Focus and Anti-Personas in B2B

The Lean B2B Podcast

48 minutes 17 seconds

4 years ago

Superpowered Co-Founder Patrick Vlaskovits on the Importance of Focus and Anti-Personas in B2B

Bestselling author and Superpowered Co-Founder Patrick Vlaskovits shares thoughts on anti-personas, early customer development, and why...