Today, David Walker (Founder & CEO, Spara) shows how a single multimodal AI layer (chat, email, and voice) can meet buyers anywhere they engage—then route, qualify, and book in real time. If you’re juggling 30–70 GTM tools and watching outbound performance slide, this episode is your playbook for turning every inbound touch into pipeline.What you’ll learn • Why outbound is losing signal—and where inbound AI wins • How one model powers chat, email, and voice for consistent CX • Capturing proprietary intent data (questions buyers actually ask) • Smart routing: AE vs SDR vs self-serve in real time • Speed-to-lead tactics that 2–4× MQL capture over “form-gated chat” • The low-lift way teams train Spara without creating net-new contentLive demo highlights • Navigator (bottom-right chat) vs Smart Bar (“ChatGPT for your site”) • Instant scheduling + autonomous email follow-up • Voice pre-call to tailor human demos • Lead enrichment, CRM sync, and rep alerts