Why Most Law Firms Fail at Lead Generation w. Devin Downey

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/4c/98/3f/4c983fe9-7ce4-1a86-3563-79a15cc54fb8/mza_1718476560714183895.jpg/600x600bb.jpg

The Legal Edge: Marketing Smarter for Law Firms

The Legal Edge

8 episodes

1 week ago

The Legal Edge is the go-to podcast for law firm leaders and marketing professionals looking to scale their practices. Hosted by Rob Rosasco, a seasoned legal marketing expert with 20+ years of experience, this show explores strategies and innovations driving success in the legal industry. Each episode features conversations with law firm owners, marketing leaders, and business innovators, offering practical takeaways and inspiration. From digital marketing to referral networks to legal tech, The Legal Edge helps your firm stay ahead and connect with clients. Tune in for actionable insights to

Marketing

Business

RSS

All content for The Legal Edge: Marketing Smarter for Law Firms is the property of The Legal Edge and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/44126544/44126544-1761188107776-1fc2254c2ec92.jpg

Why Most Law Firms Fail at Lead Generation w. Devin Downey

The Legal Edge: Marketing Smarter for Law Firms

49 minutes 22 seconds

1 month ago

Why Most Law Firms Fail at Lead Generation w. Devin Downey

Most personal injury firms burn through marketing budgets without understanding why their lead generation keeps failing. Devin Downey, founder of Blue Sky Legal, pulls back the curtain on what actually works, and what's putting firms at serious compliance risk. From the "vampire clients" you'll never reach to why your intake team's follow-up strategy is probably costing you cases, this conversation challenges everything you thought you knew about paid lead acquisition. If you're spending money on leads but not seeing ROI, this episode will show you exactly where the breakdown is happening.

Timestamps:

00:00 Introduction to Legal Edge and Guest Devin Downey

00:44 Devin Downey's Background and Blue Sky Legal's Origin

02:40 Challenges and Strategies in Legal Marketing

04:30 Compliance and Ethical Advertising in Legal Marketing

08:22 Mass Tort Marketing and Client Relationships

15:15 The Role of AI in Legal Marketing and Intake

20:03 Effective Lead Generation and Intake Processes

27:02 Performance Review Challenges

27:18 Importance of Screening and Questioning

27:42 Lead Generation and Attrition

28:52 Evolution of Intake Processes

29:27 Online Journey and Attrition Study

31:25 Branded Advertising vs. Referral Partners

32:20 Intake Follow-Up and Speed

33:44 Challenges in Lead Attribution

37:44 Media Buying and Lead Sourcing

41:58 Compliance and Risk Management

43:57 Rapid Fire Questions

48:31 Conclusion and Contact Information

Follow Rob and Devin:

Connect with Rob:

LinkedIn: https://www.linkedin.com/in/rob-rosasco-57672a3/

Website: https://www.toodarnloudmarketing.com/

Connect with Devin

LinkedIn: https://www.linkedin.com/in/devindowney/

Website: https://blueskyLegal.com