Can you still get a trademark even if you don’t have a cool product name? Let’s say you make an amazing gluten free sourdough, but you don’t have a unique name for it, it’s just your version of a gluten free sourdough. Or maybe you make unique and luxurious spa products, but you simply call them what they are; like “bath salts” or “foot soaks”. What are your trademark options for these types of products?

Earlier this year, popular restaurant Momofuku faced public outcry when it applied to register “chili crunch” as a trademark. Many people felt that chili crunch was just a generic name for a common Asian-style condiment. How can companies protect their products when they want to use a name that people will understand, but this means using a name that may be seen as common? 

There ARE trademark strategies that companies can use in this situation. This episode is for businesses and brands, but also for marketing firms and branding experts who are in charge of picking the perfect product name. Tune in to learn key strategies for trademarking in these special circumstances.  

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CREDITS

This episode was edited and produced by Bevel Law, with music by Lemon Music Studio (via Pixabay).

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