Should you name your business after yourself? Is it a good idea for you and your business to share the same name? As a trademark lawyer, I get this question often. Of course, there are plenty of very successful businesses that share a first name, last name, or both with their original founders. Well-known examples include Ben & Jerry’s, Abercrombie & Fitch and Giorgio Armani. While this can be a successful branding strategy, there are some pitfalls to be aware of. 

In this episode, I break down the pros, the cons and the pitfalls of naming a business after yourself. 

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CREDITS

This episode was edited and produced by Bevel Law, with music by Lemon Music Studio (via Pixabay).

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