You must have eaten a bowl of soup from Soup Spoon at least once in the past 20 years. That's how long the soup chain has been around. Unlike many other start-ups that like to "go fast and break things", Anna Lim prefers the process of taking it slow and perfecting each stage first before moving on to the next thing. The business owner is still deeply focused on making sure that a good bowl of soup "tastes the same yesterday, today and tomorrow" even as she diversifies Soup Spoon's offerings.

In this conversation, the effervescent Lim talks about how naysayers fuel her growth and why she still wants to build the Starbucks of soup.

For more business and luxury insights, visit a+ Singapore.

The Lessons We Learnt Season 1 is brought to you by Leonica K, Singapore’s homegrown trichology centre that focuses on effective scalp and hair treatments.