After a hiatus, we’re back with the (sort of, kind of, not really) second season of The Life:Optimized Show, and I’m pretty excited to bring a conversation that goes deep into a duality that’s close to my heart. My recently discovered good friend, Josh Denning, joins me to talk about the complex (and sometimes corrupt) world of Internet Marketing and what drives certain entrepreneurs to succeed and some to fail, especially in marketing. We also talk about the eternally mysterious question about the pursuit for success and fulfilment, both at a material and spiritual level. Josh shares a ton of valuable and practical insights about the digital marketing and online entrepreneurship world, as well as what you can do to get started very simply on your own path towards freedom lifestyle. And he also shares some golden wisdom about why you might not want to at all, and the spiritual and consciousness cost that can come with your chase for success in a fast-paced and constantly changing business world becoming more and more desperate. --- Josh Denning is the founder of the Tropical Entrepreneur Show. He’s the mentee and protege of John Lee Dumas from Entrepreneur On Fire, and an avid student of Frank Kern, Dan Kennedy, Jay Abraham, Eban Pagan, Ryan Deiss, Perry Belcher, Earl Nightingale, Jim Rohn, Napoleon Hill, Dale Carnegie, Yanik Silver, Jeff Walker, Jeff Johnson, Mike Filsaime, much of the Nightingale-Conant Library. Josh started online marketing in 2004; in an online MLM program called Pay It Forward for Profits “otherwise known as a funded proposal” created by Paul Birdsall and Joel Comm…. He built his first email list to 10,000 people, eventually joining the professional ranks of the digital marketing industry as a consultant. In 2008 Josh joined a company called Experian Hitwise as a Digital Marketing Consultant. Hitwise was one of the first Australian digital marketing agencies, looking after campaigns for some of Sydney and Melbourne’s largest e-commerce and enterprise organisations. From Hitwise, a year and a half later, Josh moved to Bruce Clay as an SEO Analyst, not even realising at the time that he had gone from the first in Australia to one of the first digital agencies in the world. This was a really great education in all aspect of digital business, and with Bruce Clay Josh got to work on major banks campaigns, the largest Telco in Australia, and the two largest eCommerce businesses in Australia. From Bruce Clay, about eighteen months later in 2011, Josh started his own boutique digital agency with a buddy from high school, called Click Thru IQ, specialising in Click Bank launches, SEO, joint ventures, coaching and affiliate marketing. Their largest launch on Click Bank drove 26,000 unique visits in 2 days. Click Thru IQ did several more launches after that; however an unexpected loss in Josh’s personal life caused him to hand that business over to his buddy and move on. Josh spent a year in introspection after that, including a month in a Buddhist temple where he learned to meditate for an hour to two hours at a time and began to understand life from deeper (or perhaps different) perspectives. Finally after 12 months in introspection and with a new lease on life from the Buddhist temple; Josh purchased a one way ticket to Bangkok Thailand. Within a few weeks he met the women that is now his wife, and they married in a giant Buddhist wedding with over 1000 guests in her village in Southern Thailand. A year later they formed a white labelling service for Western Australia’s largest digital marketing agency; providing fulfilment for SEO, Pay Per Click Marketing, Content Writing, Customer Service and Sales. Due to lots of hard work, previous experience, hiring the right people and luck on their side the Bangkok online marketing agency is now extremely successful, consistently having record, after record month in sales and results, and Josh embodies and lives the freedom lifestyle for himse