It’s Heritage Month, and we’re celebrating us! In episode 9, we’re diving into what makes marketing in South Africa so unique. From the rich cultural influences that shape our buying habits to the creative campaigns that really resonate with local audiences.

We’ll chat about some of our favourite homegrown brands, give props to international players who’ve cracked the Mzansi code, and unpack why context is everything when building a marketing strategy here.

But there’s a twist! Our brand strategists, Jene and Mila, flip the script on Jennifer with a few surprise questions of their own, proving no one is safe from a little LinkUp spotlight.

If you’re a marketer, business owner, or just love seeing how brands connect with South Africans, this episode is full of insight, laughs, and some proud SA storytelling.