
The festive rush is here, and so is our latest episode of The LinkUp!
In Episode 11: Sleigh The Season, we rethink what festive marketing means in South Africa. Forget snowflakes and Santa sweaters, think sunshine, braais, and campaigns that feel authentically homegrown.
We explore how brands can move beyond Northern Hemisphere traditions to tell stories that resonate locally, while sharing Hyphen’s 5-step planning process to help marketers reflect, reset, and gear up for a powerful start to 2026.