Inside the Packaging R&D Lab: How Spearhead Global is Changing the Game for Spirits Brands

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The Liquor Connoisseur

110 episodes

6 days ago

ENHANCE YOU PALATE, ELEVATE YOUR EXPERIENCE The Liquor Connoisseur is an online resource that’s dedicated to helping you make the most of your drinking experience. From learning how to taste and smell notes in your favorite drinks to discovering the best and most unique cocktails, our mission is to educate and help you enhance your palate. We offer a variety of articles, videos, & tutorials to help you get the most out of your drinking experience. Whether you’re a beginner or a seasoned connoisseur, we have something for everyone. +21 A true connoisseur knows their limit, drink responsibly!

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Inside the Packaging R&D Lab: How Spearhead Global is Changing the Game for Spirits Brands

The Liquor Connoisseur

27 minutes 48 seconds

1 month ago

Inside the Packaging R&D Lab: How Spearhead Global is Changing the Game for Spirits Brands

Ever wondered how the packaging of your favorite spirits goes from concept to shelf? In this exclusive behind-the-scenes episode of The Liquor Connoisseur, we visit Spearhead Global to meet the team revolutionizing spirits packaging for emerging and premium brands.We talk with the CEO, Heather Fritzsche, and R&D Engineers about bottle design, sustainability, customization, and how they support brands with short runs and big dreams. Whether you're a distiller, CPG entrepreneur, or packaging nerd—this one is a must-watch.👇 Timestamps:00:00 - Intro: Packaging Matters01:32 - Meet the Spearhead Global Team04:15 - Packaging Challenges for Spirit Startups07:48 - Short Run Solutions for Craft Brands10:30 - Sustainable & Custom Packaging Innovations13:15 - Working With Small Distilleries16:42 - Why Packaging Tells the Brand Story19:05 - Supporting Minority and Women-Owned Brands22:00 - Final Thoughts + How to Connect🔗 More from Spearhead Global: www.spearheadglobal.com📬 Book a tasting with us: www.theliquorconnoisseur.com🔔 Don’t forget to Like, Comment & Subscribe📲 Follow us on Instagram, TikTok, Facebook & LinkedIn @TheLiquorConnoisseurDrink to Remember, Not to Forget