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About The Guest:Jane Gasparian Lee, Managing Director of United for Business Marketing at United Airlines, brings a wealth of experience in B2B marketing. From her early days at YES Associates to impactful roles at PepsiCo, including an international marketing assignment, Jane has showcased adaptability and expertise. Her journey took an unexpected yet exciting turn when she joined United Airlines just before the pandemic, spearheading B2B marketing efforts. This episode explores Jane's dynamic career, emphasizing the power of storytelling in marketing and the unique challenges of the travel and hospitality industry. Join us for a compelling conversation with Jane, navigating the ever-evolving landscape of B2B marketing.
Episode Highlight's
01:00 Career Transitions & International Marketing Experience2:38 Move To United Airlines2:52 Building B2B Marketing Team3:56 Understanding B2B Marketing8:21 Day-to-Day as B2B Managing Director18:24 Key Leadership Skills20:05 Parenting and Relationship Skills29:45 Advice To Younger Self
🔗 Resources & Links
Jane Lee's LinkedIn Profile: www.linkedin.com/in/jane-gasparian-lee-7176541/United Airlines: https://www.united.com/en/us
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